The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make critical decisions that will help your organization stay ahead of the competition and drive growth. One way to achieve this is by using demand data for content valuation and making informed content acquisition, distribution or programming decisions.
Using The Looney Tunes Cartoons show as an example, we can see how demand data can be used to inform content decision making. First, demand data can be used to determine the show's value and ROI to a given platform, answering questions like: How much is the show worth? How much revenue can the show generate for a platform? Parrot Analytics' content valuation system is powered by global content demand, and it can estimate the dollar value contribution of any title, to any platform, in any region.
In addition, demand data can help to identify global hotspots, inform a scalable concept testing strategy for future projects, and identify the opportunities for content acquisition or production. Utilizing demand data, you can isolate what resonates with your audience and use that information to inform engagement, subscription, and churn mitigation.
Based on the data on Looney Tunes Cartoons, we see that the show had 2.3 times the audience demand of the average show in France over the last 30 days, demonstrating that demand is good. Utilizing this data, an executive could assess the value of the show to a platform in France and how it could be used to drive subscriptions. Additionally, the travelability data suggests that the show is only slightly less in demand in France than in the United States, indicating that there may be an opportunity to expand the show's viewership internationally.
The data also provides insight into the show's momentum, indicating whether it had been trending upward in popularity in recent months. In the case of Looney Tunes Cartoons, we see that the show's demand has been steadily increasing in France over the last 30 days. We also see that the show's peak demand in the last 30 days is higher than its average demand for the past year, suggesting that it is increasing in popularity.
Moreover, demand data allows for the optimization of a marketing campaign pre or post-premiere. An executive could use this data to optimize the timing of the release or optimize the marketing strategy to take advantage of the area where demand is spiking the most.
Finally, an executive can also utilize demand data to quantitatively measure and analyze the Series' franchise, including spin-off potential. They would be able to identify which markets to target, where and how to expand, and how much potential revenue there is to be had.
Overall, the Looney Tunes Cartoons data demonstrates the potential power of utilizing demand data in making content decisions. Demand data allows executives to understand the current value of a program and inform global expansion decisions, programming acquisition, creation, and marketing. It can also identify and quantify potential areas of growth and expansion for their content offerings. Therefore, leveraging demand data enables executives to make smarter data-driven decisions to stay ahead of competitors and drive growth.
Looney Tunes Cartoons's travelability to France in the last 30 days is 13%, which means that the audience demand for Looney Tunes Cartoons is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Looney Tunes Cartoons travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Looney Tunes Cartoons is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Looney Tunes Cartoons, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Looney Tunes Cartoons in France. We provide our partners with deep OTT competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.