The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for your content is crucial to making informed content decisions and driving business growth. By analyzing the demand data for "Love In The Time Of Corona," we can gain insights that can help inform content acquisition, creation, and distribution strategy.
Content Valuation: Using global content demand and supply, Parrot Analytics' content valuation system enables entertainment executives to calculate the dollar value contribution of any title to any platform in any region. For example, by examining the demand data for "Love In The Time Of Corona," we can determine its worth, baseline value, and the value of exclusivity to a streaming platform.
Targeting the Right Audience: Demand data enables you to identify your target audience and the markets where your content would perform best. For instance, in February 2024, the show had 4.0 times the audience demand of the average show in France, which is an indication that France is one of its strongest markets. Additionally, we found that fans of "Love In The Time Of Corona" also enjoy shows such as "Game of Thrones," "The Walking Dead," and "The Simpsons." This data provides insights that enable executives to market and distribute content effectively, and to find new opportunity markets for content distribution.
Acquisition and Creation Decisions: Demand data enables executives to make informed acquisition and creation decisions by providing insights into the most popular genres and formats in different regions. For example, we can assess why "Love In The Time Of Corona" is a competitive show in the romance genre in France, highlighting a potential opportunity for executives to create or acquire more content in that category. Putting emphasis on regions that show higher interest can increase the chances of success for the content.
Programming Planning: By monitoring demand trends, entertainment executives can gain insights into when to release content and how to price it for optimal success. For "Love In The Time Of Corona," we observed that demand for the show in France spiked in late February 2024, which could provide executives with insights into when to release similar content in the future and how to promote it for optimal performance.
Responding to Viewer Preferences: Demand data enables executives to react to viewer preferences and stay ahead of the competition. Executives can identify the most popular shows among a certain audience and work on producing similar content to cater to these preferences.
In conclusion, demand data enables entertainment executives to make more informed content acquisition, creation, and distribution decisions. By analyzing the demand data for "Love In The Time Of Corona," we have demonstrated how executives can use demand data to assess a TV series' ability to drive subscriptions and mitigate churn, to plan programming strategy and to make informed acquisition decisions. Parrot Analytics that provides access to demand data that enables entertainment executives and business growth at a more rapid pace.
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Our TV audience measurement dataset is truly global. Discover how popular Freeform‘s Love In The Time Of Corona is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love In The Time Of Corona, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for Love In The Time Of Corona in France. We provide our partners with meaningful TV know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.