The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial in making informed content, acquisition, distribution, and programming decisions. By looking at the analysis of "Love Island USA" for the month of March 2024 in France, we can show you how demand data can help you make more informed decisions.
Firstly, content valuation using demand data can help you answer key questions such as how much a show is worth, what is driving its value, and how it can be a strategic asset for a streaming platform.
Using audience demand data, we can determine how much a specific title is worth to any given platform and assess its ability to drive subscriptions and mitigate churn. For example, the Parrot Analytics content valuation system based on demand data can reveal the dollar value contribution of any title to any platform in any region, helping you make more informed decisions on content acquisition and valuation.
Audience demand data also helps with decisions concerning supply and demand, as it can identify opportunities for acquiring or producing certain types of content, and help uncover new opportunity markets for content distribution.
Additionally, demand data can help with subscriber retention and acquisition by identifying which titles will keep the current audience happy and appeal to new subscribers.
Assessing the travelability of a show can also inform global expansion and content investment, and the franchisability of a show can help determine spin-off and franchise potential.
Demand data can also help optimize release strategies and pricing, inform pre-release marketing, and uncover under-monetized titles.
Looking closer at the analysis for "Love Island USA," we see that the show has good audience demand in France with 4.1 times the audience demand of the average show in France over the last 30 days. This indicates that the show is performing well and more popular than the norm. The show has also been increasing in popularity recently, with demand 2.3 times the average over the last 90 days and a 19.5% increase in demand during March.
By examining the top 10 global markets where "Love Island USA" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This provides valuable insight into where the show is most popular and can inform distribution decisions.
Using demand data to understand audience preferences and popular genres in different markets can also help inform content decisions, such as the types of content or genres that exhibit the most opportunity for acquisition or production.
In summary, audience demand data is a valuable tool for entertainment executives to make informed decisions about content, acquisition, distribution, and programming. By looking at the analysis of "Love Island USA" in France, we can see how demand data can be used to make more informed decisions and optimize the value of content.
Love Island USA's travelability to France in the last 30 days is 28%, which means that the audience demand for Love Island USA is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Love Island USA travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Love Island USA is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love Island USA, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Love Island USA in France. We provide our partners with deep content competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.