The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that making an informed decision about what content to produce, acquire, distribute or program begins with the understanding of audience demand. In March 2024, "Love, Victor" in France recorded a total demand of 4.4 times that of the average show over the last 30 days. Parrot Analytics demand data predicts that only 8.6% of TV shows can boast of this level of demand, indicating that demand is good for "Love, Victor."
The demand data for "Love, Victor" enables you to answer various questions about the show, such as "what is its worth?" Content valuation can be achieved with Parrot Analytics' content valuation system. It is an economic valuation system powered by global content demand and supply, which can reveal the dollar value contribution of any title, to any platform, in any region.
Another question that the demand data can answer is how a title drives engagement across its catalog. You can look at the platform-specific marginal revenue contribution of the show to assess how it drives engagement across the rest of the catalog.
Demand data also helps to inform your production decisions, like which genres will resonate with your target audience, like the romance genre, where "Love, Victor" ranks at the 98.3 percentile in France. The content you acquire or produce should consider opportunity and market trends. By analyzing the audience, Parrot Analytics demand data may reveal unique whitespace opportunities available in each market.
The momentum dimension of Parrot Pulse - pace of growth - gives you insight into the effectiveness of your marketing campaigns. In March, there was a spike in audience demand for "Love, Victor" in France, which means your recent campaign was successful. The Parrot Pulse also shows that "Love, Victor" has high reach, appealed to a broad audience base, and could attract new subscribers to your platform.
Finally, Parrot Analytics' travelability dimension helps you to assess the global performance of "Love, Victor." You can evaluate how well the show is doing in various markets worldwide. Interestingly, France is the second-best market for "Love, Victor" globally, with its demand being good.
In conclusion, Parrot Analytics demand data for "Love, Victor" provides you with the tools you need to make a more informed content decision. Whether you're looking to acquire content, program content, evaluate content, or produce content, Parrot Analytics demand data can help you make data-driven decisions.
Love, Victor's travelability to France in the last 30 days is 67%, which means that the audience demand for Love, Victor is 67% of the demand in its country of origin, United States. Click through to another market to discover how well Love, Victor travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Love, Victor), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Love, Victor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love, Victor, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Love, Victor in France. We provide our partners with far-reaching SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.