The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive looking to make more informed content decisions, acquisition decisions, or distribution decisions, demand data is your best friend. Parrot Analytics provides independent and real-time measurement of global content demand and how it is changing over time. Let's take the example of "Machikado Mazoku" to understand how demand data can be useful.
The first important insight we learn from the analysis of "Machikado Mazoku" in France is that it has 9.6 times the audience demand of the average show in France over the last 30 days. This information helps TV executives understand the relative popularity of a show against other content available in the market. Parrot Analytics content valuation system is based on demand data and can help TV executives determine how much to spend on content based on how valuable it is to their platform.
Furthermore, we learn that the demand for "Machikado Mazoku" has increased by 7.4% in France during March 2024. This information can help content creators and distributors understand the pulse of the audience and make informed programming decisions for their platform.
The Parrot Pulse for "Machikado Mazoku" provides executives with an independent measure of its global performance across six dimensions. These include worldwide audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. This information can help executives map out how a particular show performs in terms of its global audience, which markets are most in-demand, and how well it holds up over time.
The data on the top 10 global markets where "Machikado Mazoku" is most in-demand shows that it outperforms the demand of the average TV show (1x) in each of these markets. For example, in China, its number one global market, "Machikado Mazoku" achieved an outstanding audience demand of 9.6x. This information can help executives with decisions on where to distribute content globally and allocate funds.
Finally, executives can also use demand data to understand the audience's preferences and tailor their programming accordingly. For "Machikado Mazoku," we know that other shows that its fans also like include "Spy X Family," "Komi Can't Communicate," and "One Piece." This information can help executives think about what other content they acquire or produce for their platform.
In conclusion, demand data is an invaluable tool for TV executives making decisions about content creation, acquisition, and distribution. With Parrot Analytics' content valuation system, executives can understand the value of any title, to any platform, in any region. They can also use demand data to optimize their release strategy, marketing campaigns, and understand audience preferences to inform their future programming decisions.
Machikado Mazoku (まちカドまぞく)'s travelability to France in the last 30 days is 131%, which means that the audience demand for Machikado Mazoku (まちカドまぞく) is 131% of the demand in its country of origin, Japan. Click through to another market to discover how well Machikado Mazoku (まちカドまぞく) travels internationally.
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Acquire the best shows from partners such as TBS Television to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Machikado Mazoku (まちカドまぞく)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TBS Television‘s Machikado Mazoku (まちカドまぞく) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TBS Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Machikado Mazoku (まちカドまぞく), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Machikado Mazoku (まちカドまぞく) in France. We provide our partners with deep subscription-video-on-demand know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.