The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know the importance of using data to inform your decisions. Parrot Analytics' demand data can provide insights to guide your content-related decision-making. Let's look at how these insights could help you make more informed content, acquisition, distribution, or programming decisions using the example of "Marvel's Iron Fist" for the month of March 2024 in France.
Content Valuation: Using demand data for "Marvel's Iron Fist," it is possible to answer questions like, "How much is my show worth?" By using Parrot Analytics' content valuation system, you can determine how much your content is worth based on the platform-specific marginal revenue contribution and a title's ability to drive engagement across a platform's catalog.
Audience Insights: With 2.2 times the audience demand of the average show in France in the last 30 days, the demand for "Marvel's Iron Fist" is good. Since this show's demand has been decreasing recently with its demand being 2.6 times the average show demand over the last 90 days. The show moved up by 967 spots during March 2024 and achieved a peak rank of #1213 in France. By analyzing a show's demand, you can make more informed decisions regarding content acquisition, programming, and distribution.
Top Shows: By understanding shows that fans of "Marvel's Iron Fist" also like, such as "Marvel's Daredevil," "The Witcher," and "Loki," you can identify the type of content that appeals to your audience. This helps you make more informed decisions about the type of content to acquire or produce.
Franchise and Spin-off Potential: Examining a show's franchisability (spin-off potential) by understanding the spin-off potential of "Marvel's Iron Fist" can help identify spin-off potential in other shows. This helps you understand how to select IP to develop into a franchise or create spin-offs for your content.
Travelability and Global Appeal: Using demand data, you can assess a TV series' global appeal, as it provides an independent measure of its global performance across six dimensions. "Marvel's Iron Fist" has good travelability, meaning it has some level of international demand. By understanding a show's travelability, you can determine whether the show has global appeal and how it can support global SVOD expansion.
Longevity and Audience Retention: Utilizing demand data, one can determine "how well a show maintains its audience demand over time." In the case of "Marvel's Iron Fist," audience demand for the show increased by 47.6% in France during March 2024 and outstandingly maintains demand over time. Analyzing show longevity can help you make decisions regarding audience retention and the acquisition of long-lasting catalog content.
Reach and Audience Growth: Examining the reach (the number of people expressing demand for a show) of a show like "Marvel's Iron Fist" can help you identify shows whose audience growth will support viewer acquisition. The show's outstanding reach indicates it has a broad audience that will mostly likely grow when promoted.
In Conclusion, Parrot Analytics' Demand Data provides entertainment industry executives various insights and measurements to make more informed decisions regarding content acquisition, programming, and distribution. By analyzing demand data for a show like "Marvel's Iron Fist," we can determine information such as content valuation, audience insights, top shows, spin-off potential, global appeal, audience retention, and audience growth. These insights and measurements all play an essential role in making more informed content acquisition, programming, and distribution decisions.
Marvel's Iron Fist's travelability to France in the last 30 days is 25%, which means that the audience demand for Marvel's Iron Fist is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Iron Fist travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Marvel's Iron Fist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Marvel's Iron Fist also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Iron Fist, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Marvel's Iron Fist in France. We provide our partners with far-reaching television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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