The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use demand data to make more informed programming decisions, content acquisitions, distribution strategies, and content valuations. By analyzing the performance of "Marvel's Jessica Jones" for the month of February 2024 in France, we can gain insight into how demand data can be leveraged.
One of the key insights that we can draw from analyzing the performance of "Marvel's Jessica Jones" is how well the show is performing in France relative to other TV shows. Comparing the show's audience demand of 2.7 times the average show in France over the last 30 days, we can see that demand is quite high. This high demand is an indication of this show's popularity, and this data can be useful when considering whether to acquire similar shows or evaluating content for valuation purposes.
Another area in which demand data can be leveraged is understanding the show's genre performance and audience preferences. For example, "Marvel's Jessica Jones" has a higher demand than 94.6% of all drama titles in France, indicating the drama genre is resonating with the audience. In addition, by looking at shows that fans of "Marvel's Jessica Jones" also like, one can identify what other TV shows are performing well in the same genre, and whether it's worth acquiring or creating similar content.
Demand data can also help you to better understand how well a TV show is performing globally. The Parrot Pulse for "Marvel's Jessica Jones" takes into account six dimensions; audience demand, travelability, longevity, momentum, franchisability, and reach, which can provide valuable insights into how well a show is performing relative to the home market. For example, endurance of audience demand over time (longevity) for "Marvel's Jessica Jones" is particularly strong across all markets. Travelability, which quantifies a show's international demand relative to its domestic demand, is good, which means there may be potential to expand the show's reach in foreign markets.
Finally, analyzing the show in the context of its global performance can give you a better understanding of its true value. For example, "Marvel's Jessica Jones" was most in-demand in the United States, followed by Canada, the United Kingdom, China, the Netherlands, Spain, Romania, Australia, and Switzerland. Analyzing demand across multiple markets can reveal how well a show would travel internationally, and how much potential it could have in revenue-generating new markets.
In conclusion, demand data provides entertainment executives with a wealth of information that can be useful in making informed decisions. By analyzing a show like "Marvel's Jessica Jones," executives can gauge audience preferences and identify opportunities in content acquisitions and programming. Data analytics companies like Parrot Analytics can provide a range of actionable insights, helping entertainment executives make better informed decisions and avoid costly mistakes.
Marvel's Jessica Jones's travelability to France in the last 30 days is 33%, which means that the audience demand for Marvel's Jessica Jones is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 4:42 a.m. PST using television demand metrics from Parrot Analytics for Marvel's Jessica Jones in France. We provide our partners with meaningful TV competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.