The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing audience demand data for a TV series like "Mickey And The Roadster Racers (Mixed-Up Adventures)" is crucial to make informed content, acquisition, distribution, and programming decisions.
Firstly, demand data can aid in content valuation. Parrot Analytics' content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. With demand for "Mickey And The Roadster Racers (Mixed-Up Adventures)" being 2.4 times the average TV show in France over the last 30 days, it is classified as a good performer. However, compared to its demand of 4.9 times the average over the last 90 days, demand has decreased recently, indicating that demand for this show may have peaked.
Secondly, by examining the top 10 global markets where "Mickey And The Roadster Racers (Mixed-Up Adventures)" is most in-demand, you can determine its international popularity. For example, the show performs outstandingly in the United States with audience demand of 6x, followed by Canada, where demand is good. You can use this information to evaluate acquisition and distribution strategies, ensuring that "Mickey And The Roadster Racers (Mixed-Up Adventures)" has a wider reach and is accessible to audiences worldwide.
Thirdly, the show's Parrot Pulse reveals its performance in several dimensions, including travelability (international demand relative to its home market), longevity (how well audience demand is maintained over time), momentum (pace of growth), franchisability (spin-off potential), and reach (the number of people expressing demand for a show). The show performed outstandingly in worldwide audience demand across all platforms and momentum, whereas its travelability was good and longevity was also good, meaning audience demand was maintained over time. Its franchisability is good, and the reach is okay.
Fourthly, if you want to gauge how well a new TV series will perform, you can conduct scalable concept testing using demand data to determine which elements of existing content fans like the most. Moreover, you can evaluate supply and demand using demand data to determine which types of content can attract new subscribers to your SVOD service.
In summary, demand data is critical to making informed content, acquisition, distribution, and programming decisions. With Mickey And The Roadster Racers (Mixed-Up Adventures) as an example, executives can use demand data to evaluate content valuation, understand international popularity, evaluate acquisition and distribution strategies, and gauge the performance of new TV series.
Mickey And The Roadster Racers (Mixed-Up Adventures)'s travelability to France in the last 30 days is 6%, which means that the audience demand for Mickey And The Roadster Racers (Mixed-Up Adventures) is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey And The Roadster Racers (Mixed-Up Adventures) travels internationally.
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Acquire the best shows from partners such as Disney Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mickey And The Roadster Racers (Mixed-Up Adventures)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey And The Roadster Racers (Mixed-Up Adventures) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey And The Roadster Racers (Mixed-Up Adventures), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Mickey And The Roadster Racers (Mixed-Up Adventures) in France. We provide our partners with meaningful television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.