The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking for ways to make more informed content decisions or acquisition decisions for your OTT, SVOD, linear network or pay TV network? Look no further than Parrot Analytics' demand data. In this analysis of "Mickey Mouse" from March 2024 in France, we demonstrated how you can use demand data to make more informed decisions.
Firstly, demand data can be useful in content valuation. For instance, when you apply Parrot Analytics' content valuation system which is based on demand data, you can determine how much a show or series is worth, how much value of a series is boosted by demand for one of its stars, what the value of a content library is over time, and how to estimate exclusivity. You can use Parrot Analytics to estimate cannibalization of audiences, assess a TV series' ability to drive subscriptions and mitigate churn, and calculate the Return on Investment a specific title will bring on any given platform.
Secondly, demand data can help you determine how to reach a global audience. For instance, using Parrot Analytics audience demand data, you would know what content is most popular in your market or on a global scale. Moreover, you can use such data to map local whitespace, determine the release strategy that best suits your content, optimize your content for success, and determine how your content can be valued on a different streaming platform.
By examining "Mickey Mouse," we can unpack this idea further. For example, it's interesting to note that even though demand for "Mickey Mouse" had decreased recently, it still scored 5.7 times the audience demand of the average show in France over the last 30 days. Moreover, this show had higher demand than 98.2% of all family titles in France. That means "Mickey Mouse" is a valuable asset for any platform looking to entice families into subscribing.
Demand data can also help you gauge your show's performance over time. The Parrot Pulse is an independent measure of a show's global performance across six dimensions: audience demand, travelability, longevity, momentum, franchisability, and reach. "Mickey Mouse" has outstanding performance in 4 of these dimensions i.e audience demand, travelability, longevity, and momentum, good performance in franchisability, and okay performance in reach.
Demand data can also help you determine what content to produce or acquire. For instance, by examining the top 10 global markets where "Mickey Mouse" is most in-demand, we find that it outperforms the demands of the average TV show (1x) in each of these markets. The United States is "Mickey Mouse"'s number one market globally, followed by the Netherlands, Germany, India, France, Pakistan, United Kingdom, Nigeria and Philippines.
In conclusion, demand data can help you answer critical questions about the performance of your show, the viewership it attracts, its global reach, its potential value, and the content your platform needs. By using Parrot Analytics, you can create a more sustainable and inclusive landscape for entertainment that allows you to optimize your content.
Mickey Mouse's travelability to France in the last 30 days is 28%, which means that the audience demand for Mickey Mouse is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Mickey Mouse travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Disney Channel, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mickey Mouse.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mickey Mouse from partners like Disney Channel.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mickey Mouse? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney Channel to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney Channel by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mickey Mouse. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Disney Channel to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mickey Mouse), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney Channel by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mickey Mouse, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Mickey Mouse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mickey Mouse, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Mickey Mouse in France. We provide our partners with essential SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.