The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Mr. Bean: The Animated Series' analysis for the month of December 2023 in France provides valuable insights into how demand data can help entertainment executives make informed content, acquisition, distribution, and programming decisions. Mr. Bean, a popular British skit comedy, now in animated form, follows the adventures of everyone's favourite bumbler and his lovable sidekick, Teddy.
Firstly, demand data facilitates content valuation, which estimates a title's dollar value contribution to any platform in any region. Using this method, entertainment professionals can determine how much to spend on content, how much a series is worth, how much a content library is worth to a platform over time, and estimate a title's ROI for any given platform. Using demand data, they can also assess a TV series' ability to drive subscriptions and mitigate churn, quantifying platform-specific marginal revenue contributions and estimating the baseline value of a title.
Demand data also facilitates more informed content acquisition decisions. For instance, executives can use it to assess a TV series' ability to drive subscriptions, identify types of content with opportunities to acquire or produce, discover under-monetized titles, and find new opportunity markets for content distribution. Similarly, for distribution decisions, demand data allows executives to identify the most popular genres in local markets, optimize release strategies, and assess the value of exclusivity of a specific title for any given platform.
Programming decisions can also be enhanced with a better understanding of audience demand. For example, by analyzing an affinity analysis, executives can identify the best talent and brand partners to expand their audience. They can also use this data to quantify taste clusters and ensure that content is being seen by the right audience on a platform. Demand data can help map local whitespace and enable optimal release strategy and pricing decisions, ensuring that the content attracts more viewership.
With Mr. Bean: The Animated Series, we can see that demand data has played a crucial role in understanding audience behavior and making informed decisions. For instance, looking at the audience demand in France, we can see that Mr. Bean: The Animated Series has 2.1 times the audience demand of the average show in France over the last 30 days and only 8.6% of all TV shows have this level of demand. It's also interesting to note that the demand for this show has been increasing over the last 90 days, indicating a potential spike in audience interest.
Demand data can also provide insights into audience behavior and help executives identify similar shows that appeal to the same audience. In this case, shows such as "Steven Universe," "My Little Pony: Friendship Is Magic," and "Spongebob Squarepants" were popular with fans of Mr. Bean: The Animated Series.
Additionally, demand data can be used to evaluate the global performance of a show. Using measurements such as travelability, franchisability, momentum, and longevity, executives can evaluate a show's potential success in different regions and how it appeals to different audiences. For example, Mr. Bean: The Animated Series has outstanding audience demand across all platforms globally, and its travelability is outstanding. Additionally, the show's longevity and momentum are also outstanding.
Lastly, the demand data helps executives to benchmark their content against other titles available on the market and determine how it fits in a global market. In this case, we can see that Mr. Bean: The Animated Series outperformed the demand of the average TV show in each of the top 10 global markets where it was most in-demand. Knowing where this show has the highest demand can help executives determine where to focus their marketing efforts and where to target for distribution.
In conclusion, audience demand is a powerful tool that entertainment executives can use to make more informed business and content decisions. By leveraging demand data and analyzing audience behavior, executives can determine how much to spend on content, identify types of content with untapped opportunities, understand the global performance of a show, and create a smart acquisition and distribution strategy. Demand data can also help executives with subscriber retention and acquisition and provide valuable insight into the tastes and preferences of their audience.
Mr. Bean: The Animated Series's travelability to France in the last 30 days is 21%, which means that the audience demand for Mr. Bean: The Animated Series is 21% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Mr. Bean: The Animated Series travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CITV‘s Mr. Bean: The Animated Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr. Bean: The Animated Series, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Mr. Bean: The Animated Series in France. We provide our partners with comprehensive OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.