The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the demand for a TV show is essential when making decisions about content, acquisitions, programming, or distribution. In this context, we will use Parrot Analytics' analysis of "My Magic Pet Morphle" in February 2024 in France to illustrate how demand data can be used to inform executive decision-making.
One way demand data can be used is for content valuation. Parrot Analytics' content valuation system, based on demand data, can reveal the dollar value contribution of any title to any platform in any region. Demand data can answer questions like: what is the value of a content library to a platform over time, how much is a show worth to another streaming platform, and what is the baseline value of a title? "My Magic Pet Morphle" had 2.4 times the audience demand of the average show in France over the last 30 days, which indicates that the show has good demand, and this information can help content valuations.
By examining the global performance of "My Magic Pet Morphle," executives can determine which markets the show is most in-demand. The show outperformed the demand of the average title in each of the top 10 global markets where it is most in-demand, including the United States, United Kingdom, India, Brazil, Ireland, Philippines, South Africa, Pakistan, and Nigeria. With outstanding audience demand in the US at 6.6x, executives can consider which markets "My Magic Pet Morphle" will command over the long-term.
Demand data can also be used for programming decisions. Executives can use demand data to determine optimal release strategies and pricing, as well as to identify under-monetized titles. They can also use affinity analysis to determine which talent or brand to partner with to expand its audience. Demand data can allow executives to quantify the platform-specific marginal revenue contribution and determine a show's ability to drive subscriptions and mitigate churn. Executives can assess the value of exclusivity using demand data and determine how effective their marketing campaigns are.
Additionally, executives, especially those in content acquisition and distribution, can examine trends in demand data to determine which types of content exhibit opportunities for acquisition or production. Executives can use demand data to value IP globally and identify which genres resonate most with audiences. With this information, they can make informed decisions on which titles to buy to either retain or grow subscribers for their platform.
In conclusion, Parrot Analytics' analysis of "My Magic Pet Morphle" in February 2024 in France demonstrates how demand data can aid executives in making more informed decisions regarding content, acquisitions, programming, or distribution. Understanding audience demand and trends in demand can provide critical insights on which markets, genres, talent, or brands to target, among other things. By using the demand data as a benchmark, entertainment executives can make more informed business decisions that can drive growth and success for their respective companies.
My Magic Pet Morphle's travelability to France in the last 30 days is 13%, which means that the audience demand for My Magic Pet Morphle is 13% of the demand in its country of origin, United States. Click through to another market to discover how well My Magic Pet Morphle travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s My Magic Pet Morphle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Magic Pet Morphle, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for My Magic Pet Morphle in France. We provide our partners with far-reaching television series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.