The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you are constantly making decisions about the content you acquire, distribute and produce. Demand data is vital in ensuring that your decisions are informed and data-driven. By analyzing the performance of "My Name Is Earl" in France over the last month, we can highlight the following key insights that can inform your content decision-making process:
1. Content Valuation: "My Name is Earl" has a demand of 2.4 times the average show in France over the last 30 days, which is a strong indicator of its value to a platform or network. Using demand data, you can estimate the economic valuation of any title, to any platform, in any region. By calculating the ROI a specific title will bring for your platform, you can make informed decisions on how much to spend on content acquisition.
2. Identifying Popular Content and Genres: By examining the top 10 global markets where "My Name Is Earl" is most in-demand over the last 30 days, you can determine the most in-demand genres and popular titles across different markets. This information can help you identify opportunities to acquire, produce or distribute content that resonates with your target audience.
3. Audience Insights: By analyzing the top shows that fans of "My Name Is Earl" also like, such as "American Dad!" and "The Simpsons," you can understand audience preferences better. This insight can help you identify talent, brands or TV shows that can attract and retain subscribers to your platform.
4. Performance and Trend Analysis: By comparing the performance of "My Name Is Earl" on a 1-year rolling basis versus the last 30 days, you can determine its popularity and how it's trending over time. This information can help you make decisions on whether to renew, cancel, or acquire a show.
5. Global Performance: Understanding the performance of "My Name Is Earl" across different markets using travelability and reach metrics can help you identify which markets to prioritize. Depending on the show's spin-off potential, you can further develop its franchise for monetization opportunities.
In conclusion, using demand data to answer content valuation questions, identifying popular genres, and analyzing audience insights and performance over time can all help you make informed content decisions as a television executive. By partnering with companies like Parrot Analytics, you can leverage demand data to make more data-driven and profitable decisions.
My Name Is Earl's travelability to France in the last 30 days is 35%, which means that the audience demand for My Name Is Earl is 35% of the demand in its country of origin, United States. Click through to another market to discover how well My Name Is Earl travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Name Is Earl, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on March 29, 2024, 4:42 a.m. PST using demand data from Parrot Analytics for My Name Is Earl in France. We provide our partners with extensive television series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.