The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive at an OTT, SVOD, TV production company or another entertainment business, it is crucial to understand the audience's demand for a show like Narcos: Mexico. With the help of Parrot Analytics demand data, it is now possible to have a better insight into what is resonating with the French audience and use it to inform key business decisions.
Firstly, demand data helps to quantify content valuation. Viewing the case of Narcos: Mexico, the show has 2.2 times the average audience demand for shows in France over the last 30 days. This information about the show's value can be crucial regarding deciding how to allocate your content budget. You can also use demand data to compare a show's performance to others in your catalog, allowing you to identify the most cherished content to promote and monetize.
Secondly, understanding demand data enables you to make better programming decisions. For instance, as a TV executive, you can leverage Parrot Analytics demand data to determine the most popular content genres, which can help guide your programming choices, and get an understanding of how diverse shows are performing against each other.
Thirdly, demand data can be used to make more informed acquisition decisions. For instance, schmoozing for titles in a particular genre, demand data can help you find the next significant investment by identifying which shows are already resonating with viewers. You can leverage this data to compare the show's previous performance against industry trends giving you an advantage in finance and agreement negotiations.
Fourthly, distribution decisions can be eased with demand data. A company can examine the demand for a title in any market or region, using the example of Narcos, it is evident that the show is well-received worldwide but is more so appreciated in the US. The company can then subjectively decide to market the show more in the US, providing more content according to audience demand.
Finally, demand data informs content strategy. With Parrot Analytics data, OTT and SVOD companies can make better decisions to retain their subscribers. For instance, a subscriber churn identification program can be established to determine which content has sustained viewer demand and requires less marketing spend. Additionally, understanding the franchise potential and the longevity demand of a show can provide insight regarding the programming decisions needed to sustain viewer demand.
In summary, the use of demand data is now an essential tool that every entertainment executive needs to take advantage of for effective decision making concerning valuation, programming, acquisitions, distribution, and content strategy. With reliable demand data, decision-making regarding content becomes more informed and data-driven, validating popular theories and providing insights into emerging trends faster than human intuition.
Narcos: Mexico's travelability to France in the last 30 days is 37%, which means that the audience demand for Narcos: Mexico is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Narcos: Mexico travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Narcos: Mexico.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Narcos: Mexico from partners like Netflix.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Narcos: Mexico? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Narcos: Mexico. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Narcos: Mexico), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Narcos: Mexico, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Narcos: Mexico is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Narcos: Mexico, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global tv demand content analytics from Parrot Analytics for Narcos: Mexico in France. We provide our partners with comprehensive OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.