The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you know that having deep insights into audience behavior is crucial for success in the industry. Demand data can help you make more informed content decisions, as well as acquisition, distribution, and programming decisions. In the case of "NCIS: Hawai'i", the use of demand analytics can help content professionals make data-driven decisions.
One way that demand data can be applied is in content valuation. By understanding the level of audience demand for a TV show like "NCIS: Hawai'i", executives can estimate the amount of revenue that a show can bring in on their platform, or as part of a content library. With an outstanding audience demand ratio of 8.2 in France over the last 30 days, “NCIS: Hawaii” is a valuable asset for any content platform.
Determining a show's potential or assessing its value is another area where demand data can be useful. By understanding audience behavior and preferences based on their viewing habits, decision-makers can make strategic choices around what type of content to produce or acquire. For example, the analysis of “NCIS: Hawaii” reveals that audiences in France who like this show also like other crime dramas such as “Chicago P.D.” and “FBI: Most Wanted”. Knowing this can help executives target specific subsets of the audience with similar content in future acquisitions or productions.
Furthermore, examining the top 10 global markets where “NCIS: Hawai'i” is most in-demand reveals that this show performs well above average in each market. The United States is the show's number one market, and it has an outstanding audience demand of 13.1x in this market. International demand is also good, with France at 45%. This information can be used to determine where the show would be most appealing to audiences, and how it should be priced and marketed.
Demand data can also help with decisions around marketing campaigns, programming scheduling, supply, and demand, subscriber acquisition, and retention. Understanding the style and genre of content that audiences enjoy most can help executives make decisions. For example, the demand in march for “NCIS: Hawai'i” in France decreased by 23.2%. This information can be leveraged to create promotional campaigns that re-engage lost or declining audiences.
In conclusion, demand data is becoming more important than ever before as the way audiences consume content changes rapidly and executives in the entertainment industry seek to make informed decisions. Using tools like Parrot Analytics' demand data measurement tools, they can obtain insights that help them make those strategic choices around what content to create, produce or acquire. By leveraging this data, broadcasters and television platforms can hone their programming strategies to appeal to audiences more effectively, which in turn enables them to optimize their revenue streams.
NCIS: Hawai'i's travelability to France in the last 30 days is 42%, which means that the audience demand for NCIS: Hawai'i is 42% of the demand in its country of origin, United States. Click through to another market to discover how well NCIS: Hawai'i travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s NCIS: Hawai'i is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for NCIS: Hawai'i, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for NCIS: Hawai'i in France. We provide our partners with meaningful media industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.