The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can utilize the insights derived from demand data to inform your content decisions. By examining the audience demand for a particular TV show, you can determine whether it aligns with your platform or network's strategic goals and whether it is worth investing in. For example, by using Parrot Analytics' content valuation system that leverages demand data, you can calculate the ROI that a specific title will bring for any given platform, and how it drives engagement across the rest of the catalog.
In the case of "On The Buses," audience demand in France has been strong, with a peak demand of 3.1 times the average show over a 30-day period, indicating the show's worth. Its peak rank in France was #1159, having moved up 130 spots during March alone, indicating its increasing popularity. This data can help you determine whether it is worth acquiring, distributing, or investing in the show.
The Parrot Pulse for "On The Buses" measures six dimensions that can help you make more informed content decisions. The global audience demand across all platforms is outstanding, indicating high demand around the world. The show has good travelability, meaning it has international demand relative to its home market, and exceptional longevity indicating good sustainability. Its momentum, which measures the pace of growth, is outstanding, while its franchisability (spin-off potential) is good, and its reach is good, indicating good potential in terms of attracting new viewers.
Additionally, data insights on the show's audience demand over the last 30 days versus its performance over the last year can help you make more informed content decisions. For instance, while its average demand on a rolling year basis was 2.3 times the average title, compared to 3.1 times the title average for the last 30 days, suggesting that the series has become more popular recently.
Furthermore, examining the top 10 global markets where "On The Buses" is the most in-demand over the last 30 days can help you determine its market appeal. The show's market appeal metric suggests that it is most in-demand in the United Kingdom, followed by the United States, India, Pakistan, Nigeria, Philippines, Ireland, Australia, and Germany. This insight can help you make informed decisions about how to target your content marketing campaigns.
Overall, demand data insights enable TV executives to make more informed content decisions, acquisition strategies, programming decisions, and more. By utilizing demand data for content valuation, measuring genre completeness, content performance attribution, travelability, and benchmarking your competition's performance, you can make more informed decisions about the content you invest in, distribute or produce, thereby driving higher audience engagement and retention and maximizing ROI.
On The Buses's travelability to France in the last 30 days is 22%, which means that the audience demand for On The Buses is 22% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well On The Buses travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. ITV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as On The Buses.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as On The Buses from partners like ITV.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for On The Buses? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ITV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from ITV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as On The Buses. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ITV to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. On The Buses), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ITV by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as On The Buses, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ITV‘s On The Buses is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for On The Buses, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for On The Buses in France. We provide our partners with extensive TV workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.