The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV series can greatly inform strategic content decisions. Demand data can be used for content valuation, acquisition decisions, distribution decisions, and programming decisions. In the case of "One Love (Kızılcık Şerbeti)" which aired in France over the month of February 2024, we can derive insights from the show's demand profile to inform content strategies.
One important application of demand data is content valuation. Parrot Analytics has a content valuation system that is powered by global content demand and supply. The system can be used to identify the dollar value contribution of any title to any platform, in any region. In the case of "One Love (Kızılcık Şerbeti)", the demand for this show over the last 30 days in France is 4.1 times greater than the average TV show in France. Its demand has been increasing recently, indicating a growing popularity. Using data like this, executives can determine the value of content libraries and assess the value of exclusivity.
Demand data also allows content creators or executives to identify the most popular genres in local markets. For example, "One Love (Kızılcık Şerbeti)" has higher audience demand in Turkey compared to France, where it still has good demand. This is valuable information for content creators or distributors when deciding which titles to import, create, or promote in different markets.
Another application of demand data is to help with decisions concerning supply and demand. For instance, executives can examine which types of content exhibit the opportunity to acquire or produce. This can inform decisions on what types of content to invest in, whether through acquiring licenses or producing original content.
Demand data can also be used to assess the potential of spin-offs or franchises. The "One Love (Kızılcık Şerbeti)" has a franchisability spin-off potential rating that is considered okay. Therefore, leveraging data analytics, executives and content creators can assess the audience potential of unique spin-offs or franchises derived from existing content IP.
Finally, analyzing the audience demand for a show across geographic and demographic clusters can allow executives to adjust content distribution strategies to meet the needs of all audiences in different markets. In this case, executives can see that "One Love (Kızılcık Şerbeti)" is most in-demand in Turkey, Cyprus, and Bulgaria, among other markets. Therefore, the producers and distributors might place special emphasis on these markets to increase revenue.
In conclusion, the use of demand data in strategic decision-making processes for TV executives is significant. The analysis of the demand data for "One Love (Kızılcık Şerbeti)" has shown how this information can be used to inform crucial decisions like content valuation, supply, and demand, programming and distribution strategies. Through leveraging demand data, TV executives can stay ahead of the competition and make more informed content decisions that benefit their platforms, studios, production companies, and talent agencies.
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Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s One Love (Kızılcık Şerbeti) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Love (Kızılcık Şerbeti), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for One Love (Kızılcık Şerbeti) in France. We provide our partners with deep television know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.