The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can rely on Parrot Analytics' demand data to make informed decisions about content acquisition, programming, distribution, and valuation. Let's take a look at how the demand data for "One Piece" in March 2024 for France can be an example.
Firstly, using demand data, you can assess the content valuation of any TV series. By using Parrot Analytics' content valuation system, you can determine the value of "One Piece" and other TV series in any region, based on their demand data and dollar value contribution to any platform. Additionally, you can use demand data to estimate the value of exclusivity, calculate ROI, assess content's ability to drive subscriptions, and mitigate churn.
Furthermore, demand data helps you to acquire content based on its popularity. You have access to global demand data that helps you to identify the most popular TV shows in different markets. For instance, "One Piece" has outstanding demand in its home market of Japan and France, and demand spikes in late March in France.
You can also use demand data to decide on programming decisions and long-term content investment. "One Piece" achieved the peak rank of #28 in France, with 16.0 times the audience demand of the average show in France over the last 30 days. By using demand data, you can track the popularity of TV shows over the course of a year and measure how well audience demand is maintained over time. For "One Piece", its longevity and momentum are exceptional, and its franchisability and reach are outstanding.
Additionally, you can use demand data to make distribution decisions, determine the most suitable platforms for your content, and optimize release strategy and pricing. For instance, "One Piece" has a travelability score that measures its international demand in relation to its home market. In France, "One Piece" has 96% of the audience demand of its home market, indicating its travelability and potential global appeal.
Finally, demand data can also inform pre-release marketing and competitive benchmarking, helping you to optimize your marketing campaign ahead of a show's premiere and compare your content against other titles available on the market.
In conclusion, as an entertainment executive, you can use Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. The case of "One Piece" in March 2024 for France highlights the value of demand data in valuing content, understanding audience preferences, assessing content's longevity and momentum, identifying under-monetized titles, and optimizing distribution and marketing strategies.
One Piece (ワンピース)'s travelability to France in the last 30 days is 87%, which means that the audience demand for One Piece (ワンピース) is 87% of the demand in its country of origin, Japan. Click through to another market to discover how well One Piece (ワンピース) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s One Piece (ワンピース) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for One Piece (ワンピース), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for One Piece (ワンピース) in France. We provide our partners with extensive content expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.