The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or SVOD platform, demand data can help you make informed content acquisition decisions. For example, the analysis of "Ore No Kanojo To Osananajimi Ga Shuraba Sugiru" in February 2024 in France reveals that the show has good demand, which places it in the top 8.6% of all TV shows in France. However, demand for the show has been decreasing in recent times. As you assess whether to acquire this show, you can use demand data to determine its value to your platform.
Demand is also useful in helping with decisions concerning supply and demand. You can determine what types of content exhibit opportunities to acquire or produce by examining audience demand data. Additionally, demand data can be used to help you make decisions around the best release strategy for your content.
Demand data can also inform decisions around subscriber acquisition and retention. For instance, you can determine which titles to acquire to attract new subscribers or retain existing ones. By analyzing which shows are most popular in different markets globally, demand data can help you plan your content expansion strategy.
As a TV series financing company or a TV production company, demand data can inform your content valuation and help you decide how much to spend on content. Parrot Analytics content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. This allows you to determine the baseline value of a title, assess its ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services.
As an entertainment talent agency or a studio, you can use demand data to identify the best talent or brand to partner with for a TV show. Demand data enables affinity analysis, which helps you determine the type of shows your current audience enjoys and what shows they are most likely to enjoy in the future. This information is valuable when making decisions about which talent, brands, or shows to feature in an upcoming production.
Lastly, linear network or pay TV networks can use demand data to determine what type of content to air and when to schedule it. For instance, by analyzing audience demand data, you can determine which shows are part of the cultural zeitgeist and have high momentum, and schedule them in prime time slots.
In conclusion, demand data provides valuable insights for entertainment executives working in different sectors. By utilizing demand data, executives can identify popular titles, determine their value, make informed content acquisition decisions, optimize content marketing efforts, and plan their content expansion strategy. With the help of Parrot Analytics content valuation system, executives can also calculate the ROI that a specific title will bring for any given platform.
Ore No Kanojo To Osananajimi Ga Shuraba Sugiru's travelability to France in the last 30 days is 19%, which means that the audience demand for Ore No Kanojo To Osananajimi Ga Shuraba Sugiru is 19% of the demand in its country of origin, Japan. Click through to another market to discover how well Ore No Kanojo To Osananajimi Ga Shuraba Sugiru travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Ore No Kanojo To Osananajimi Ga Shuraba Sugiru is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ore No Kanojo To Osananajimi Ga Shuraba Sugiru, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Ore No Kanojo To Osananajimi Ga Shuraba Sugiru in France. We provide our partners with extensive TV series capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.