The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding a show's demand is crucial in making informed decisions about its acquisition, distribution, programming, and content valuation. Data about audience demand for a particular show can provide insight into its performance in specific markets. Let us look at the case of the TV series "Oshi No Ko" in France in February 2024, to demonstrate how demand data can help executives make informed decisions.
Based on its demand data in France, "Oshi No Ko" has 5.6 times the audience demand of the average show over the last 30 days and is performing well. Therefore, "Oshi No Ko" is worth the attention of executives who are planning acquisition or distribution decisions. The data also shows that the show's demand in France decreased by 27.1% during February, indicating that a closer examination of possible causes is necessary to determine if this is an anomaly or an emerging trend.
A show's travelability dimension helps entertainment executives evaluate how well it would perform in different global markets. For "Oshi No Ko," its travelability is good, implying that it has the potential to gain international appeal. Its outstanding global demand across all platforms indicates that the show could be a great asset to acquiring or distributing companies that desire a substantial global audience.
Moreover, the data reveals that "Oshi No Ko" has good franchisability, meaning that the show's intellectual property could be leveraged to produce spin-offs or franchises. An example of this could be producing a movie or one-off special show based on the characters or storyline that the series introduced, which could provide additional opportunities and value.
Aside from this, examining the audience demand for a show in a particular genre can also help executives in determining the future programming or acquisition of content in that area. In this case, "Oshi No Ko" ranks at the 97.6th percentile in the music genre in France, indicating that the show would be an excellent recommendation to those who enjoy content within this genre. Furthermore, the data indicates that fans of "Oshi No Ko" are inclined to enjoy shows such as "Jujutsu Kaisen," "Frieren: Beyond Journey's End," and "Chainsaw Man," providing insight into the tastes of the show's audience.
Finally, analyzing audience demand can help determine the value of content, especially in economic valuation systems such as Parrot Analytics content valuation. By examining Parrot Analytics' content valuation system, executives can use demand data to estimate a show's ROI, assess a TV series' ability to drive subscriptions company or platform, and set a baseline value of a show. In conclusion, leveraging demand data to help make informed entertainment decisions is crucial for executives hoping to make profitable content acquisition and distribution decisions.
Oshi No Ko (【推しの子】)'s travelability to France in the last 30 days is 21%, which means that the audience demand for Oshi No Ko (【推しの子】) is 21% of the demand in its country of origin, Japan. Click through to another market to discover how well Oshi No Ko (【推しの子】) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Oshi No Ko (【推しの子】) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oshi No Ko (【推しの子】), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 18, 2024, 12:45 p.m. PST using global tv demand data from Parrot Analytics for Oshi No Ko (【推しの子】) in France. We provide our partners with essential television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.