The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help entertainment executives in making more informed decisions regarding their content, acquisition, distribution, and programming. A recent example of demand data analysis is the case of "Outback Truckers" in France.
One question that content executives ask is how much a series is worth, and demand data can help with content valuation. In the case of "Outback Truckers," the show has 5.9 times the audience demand of the average show in France over the last 30 days, indicating it has good demand. It has moved up 5,549 spots in its rank during March in France, and its demand has been increasing. During March, audience demand for the show has increased in France by 144.4%, indicating a potential trend.
Another inquiry executives ask concerns supply and demand, which includes what type of content should be acquired or produced. In the case of "Outback Truckers," it is a documentary genre, with demand of 99.2% percentile, meaning it has higher demand than 99.2% of all documentary titles in France. Executives can use such metrics to make informed decisions regarding the type of content they should acquire or produce and the genre that is trending.
Demand data can inform decisions concerning subscriber retention and acquisition as well. In the case of "Outback Truckers," the show experienced an increase in audience demand in France by 144.4%, indicating good audience engagement.
Furthermore, executives can use demand data to map local whitespaces, identify the most popular genres in the market, and determine global market trends. According to the analysis, France is the number one market worldwide for "Outback Truckers," with good audience demand of 3.1x. Knowing which markets have high demand, executives can focus on those areas and invest accordingly.
Finally, demand data can inform pre-release marketing strategies, optimize marketing campaigns ahead of premiere, and power affinity analysis, which helps to identify the best talent, partner brand, or TV shows to expand audience base or acquire/retain subscribers.
In summary, demand data can help entertainment executives make more informed decisions regarding content valuation, supply and demand, subscriber retention and acquisition, global market trends, and marketing strategies. The case of "Outback Truckers" provides an example of how executives can use demand data to guide their decision-making process.
Outback Truckers's travelability to France in the last 30 days is 226%, which means that the audience demand for Outback Truckers is 226% of the demand in its country of origin, Australia. Click through to another market to discover how well Outback Truckers travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for 7mate and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Outback Truckers, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:03 p.m. PST using demand metrics from Parrot Analytics for Outback Truckers in France. We provide our partners with deep TV industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.