The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives have several questions about how to make more informed content, acquisition, distribution, and programming decisions. Demand data provided by Parrot Analytics can help these executives answer questions such as how popular a show is both globally and in specific markets, what shows have similar audiences, how a show's demand is trending over time, and how the show ranks within a specific genre in a particular region. By answering these questions, executives can better understand the content's potential economic value to their organization.
For example, let's consider "P-Valley" in France in March 2024. According to the demand data provided by Parrot Analytics, the show has good demand in France with 3.0 times the audience demand of the average show in France over the last 30 days. Moreover, the show's demand has been increasing recently, which may indicate its rising popularity.
Using content valuation, entertainment executives can quantify the platform-specific marginal revenue contribution. Parrot Analytics' demand data can help to estimate the ROI a specific title will bring for any given platform. In the case of "P-Valley," executives can use demand data to evaluate the show's potential subscription-driving or churn-reducing abilities. Additionally, executives can use demand data to estimate the value of exclusivity and Cannibalization of audiences if a title is available on multiple services.
Executive Producer, Head of Development, or Programming Director can use demand data to determine how much to spend on content. Parrot Analytics content valuation system is powered by global content demand and supply, and it can reveal the dollar value contribution of any title, to any platform, in any region.
Moreover, Parrot Analytics' demand data can inform scalable concept testing. Entertainment executives can determine which elements of existing content fans like the most and optimize the upcoming production for success. By analyzing what other shows fans of "P-Valley" like, such as "Foundation" and "The Mandalorian," they can get insights into their tastes and preferences.
Entertainment executives can also leverage the demand data to inform optimal release strategies and pricing. By analyzing the demand related to the show in France, they could identify the proper release strategy that optimizes the show's potential reach and profitability.
Furthermore, by comparing the performance of "P-Valley" on a 1-year rolling basis versus the last 30 days, executives can gain insights into its recent popularity. Demand data provided by Parrot Analytics shows that this show's popularity has increased recently, and its momentum is good.
In conclusion, the demand data provided by Parrot Analytics enables entertainment executives to make better-informed decisions about content, acquisition, distribution, and programming. The demand data reveals the popularity and potential economic value of the content, which is crucial information for executives to use to allocate their resources effectively.
P-Valley's travelability to France in the last 30 days is 36%, which means that the audience demand for P-Valley is 36% of the demand in its country of origin, United States. Click through to another market to discover how well P-Valley travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s P-Valley is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for P-Valley, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for P-Valley in France. We provide our partners with comprehensive content competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.