The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can derive valuable insights from demand data for strategic decision-making related to content acquisition, distribution, and programming. In this context, let's examine how demand data for "Pingu" in France for January 2024 can guide you in several areas:
**Content valuation:**
Content valuation is one of the most important considerations for TV executives. Accurate valuation helps you estimate how much a particular title is worth and drive optimal monetization strategies. Using demand data on "Pingu," you can assess its value based on the popularity it holds. With 2.5 times the audience demand of the average show in France over the last 30 days, "Pingu" fetched a good demand, making it an economically viable acquisition for your platform. Based on its recent increase in demand, the value of "Pingu" has also gone up, indicating a stable trend in the future.
**Programming decisions:**
As a programming director, you need to decide which shows to feature on your streaming service. You can use demand data on "Pingu" to understand its appeal to a specific audience segment. For instance, during January, audience demand for the show has increased in France by 4.5%, indicating a probable upsurge in viewership. Also, analyzing the top 10 global markets where "Pingu" is most in-demand reveals that the United States is its number one market. This insight could encourage you to make programming decisions that increase "Pingu's" exposure to market segments in the US that are not familiar with the content.
**Acquisition decisions:**
TV executives need to make informed acquisition decisions that not only add popularity to their portfolio but also align with their strategic vision. Demand data on "Pingu" can help you evaluate it as a strategic asset. For instance, "Pingu" has good demand in France, signaling a stable viewership and an opportunity to expand its reach across the region and beyond. It's also essential to compare its performance over the last 30 days to its previous years to understand its peak demand. In this case, the past 30 days have seen a 4.8% increase in demand, while its average demand has gone up from 0.9 times the average title to 2.5 times the title average, indicating the rising popularity of the show, adding to its strategic value.
**Distribution decisions:**
TV executives can use demand data on "Pingu" to make informed distribution decisions, especially in expanding to international markets. Travelability, one of the six dimensions of the Parrot Pulse, helps determine a show's international demand relative to its home market. For "Pingu," its travelability is good, indicating the potential to attract international viewers. Besides, comparing "Pingu's" demand in France to the United Kingdom, its country of origin, shows that its demand in France was 47 % of the demand in the UK, indicating a higher demand potential for the show in countries outside of the UK.
**Franchisability:**
Using demand data on "Pingu," you can also measure its potential to be franchised or become a spin-off. Based on Parrot Pulse, "Pingu" ranks good on franchisability, implying that the show holds enormous potential to be spun-off or franchised.
Overall, demand data on "Pingu" provides valuable insights for TV executives and gives informed decision making in areas like content valuation, acquisition, distribution, programming, and evaluating the potential for a show to be franchiseable. By leveraging demand data, you will acquire comprehensive insights concerning viewer preferences across regions, hence better alignment with your strategic vision.
Pingu's travelability to France in the last 30 days is 7%, which means that the audience demand for Pingu is 7% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Pingu travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Pingu is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pingu, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Pingu in France. We provide our partners with comprehensive TV competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.