The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make informed content decisions for your streaming services. Based on the analysis of "Pose" in France, let's explore some of the questions and how demand data can help answer them:
- "How much is my series worth, and what is the value of a content library to a platform over time?": Content valuation is a critical aspect of any TV executive's decision-making process. By leveraging demand data, Parrot Analytics' content valuation system can provide a dollar value contribution for any title to any platform in any region. For instance, the current demand stats data reveals that "Pose" has an outstanding demand performance over the past period in France. This trend indicates that the show can be a valuable strategic asset for any streaming platform.
- "What type of content exhibits opportunity to acquire or produce?": By examining the top 10 global markets, an entertainment executive can get insights on what content resonates well with a particular audience. For example, in the case of "Pose," in France, it has higher demand than 97.5% of all music titles, which shows that content that combines music and dance elements could be an opportunity for content acquisition and production.
- "How much is my content worth to another streaming platform?": By leveraging Parrot Analytics' content valuation system based on demand data, you can determine the value of any title in any region, enabling you to estimate the investment required to acquire such content.
- "How effective is my marketing campaign, and how does my show compare to other shows in the market?": Demand data can assist with pre-release marketing. By analyzing audience demand leading to the premiere of a new series or season, an entertainment executive can optimize their marketing campaign and measure its effectiveness, as well as compare their upcoming content to other titles on the market.
- "What is the best release strategy for my content?": Demand data can inform an optimal release strategy and pricing for a particular show. For example, the demand spike observed late in March in France for "Pose" in 2024 could indicate interest and excitement over new content, which can be capitalized on by a streaming platform by aligning their release schedule to the spike.
Overall, the demand data for "Pose" in France suggests a good suitability for French audiences, which presents an opportunity for content acquisition or production. Additionally, this data can be used to evaluate the valuation of the show globally across different dimensions, such as travelability, momentum, reachability, and franchisability. Entertainment executives can use these insights to make more informed content decisions or acquisition decisions, optimize release schedules and marketing campaigns and identify new growth opportunities for their streaming services.
Pose's travelability to France in the last 30 days is 54%, which means that the audience demand for Pose is 54% of the demand in its country of origin, United States. Click through to another market to discover how well Pose travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pose), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pose, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s Pose is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pose, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Musical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:03 p.m. PST using global demand content analytics from Parrot Analytics for Pose in France. We provide our partners with essential television industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.