The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to use data to make informed decisions. In this regard, Parrot Analytics' demand data can be very helpful. "QI" is one TV show that offers some interesting insights. With 6.2 times the audience demand of the average show in France over the last 30 days, the demand for this show is good. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 6.0 times the average over the last 90 days, demand for this show has been increasing recently. Therefore, "QI" can be regarded as a valuable show that can help drive engagement across any platform, implying high content valuation.
Demand data can also help with programming decisions. We know that during January, audience demand for the show has increased in France by 42.8%. This is helpful in determining the popularity of the show and deciding whether to continue airing it on any platform. Additionally, comparing the performance of "QI" on a 1-year rolling basis vs the last 30 days reveal that the show's average demand on a rolling year basis was 3.0 times the average title in France, compared to 6.2 times the title average for the last 30 days. This indicates that the show has seen increased popularity, which can be leveraged for any upcoming programming strategy.
For entertainment talent agencies, "QI" has a unique format that may allow talent to showcase their creativity. Responding to presenter Stephen Fry's mostly obscure questions in a funny or interesting way, regardless of whether the response includes a right answer, is what scores points. Points are deducted if answers merely repeat common misconceptions and urban myth. It's OK to be wrong, but don't be obviously, boringly wrong. Therefore, talent agencies can consider QI when looking for shows that will challenge the creativity of their talent pool.
The demand data for "QI" also shows that the show outperforms the demand of the average TV show in each of the top 10 global markets where "QI" is most in-demand over the last 30 days. Therefore, content distributors can leverage this data to consider this show for distribution outside of France. Additionally, the show's 21 seasons can be valuable catalog content that can increase engagement and retain customers, thus requiring less marketing spend.
In summary, entertainment executives can use Parrot Analytics' demand data to make informed decisions on content valuation, including deciding how much to spend on content. By examining the demand data for "QI", it's clear that this show has a good audience base and can be leveraged for programming, acquisition, and distribution decisions.
QI's travelability to France in the last 30 days is 29%, which means that the audience demand for QI is 29% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well QI travels internationally.
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Acquire the best shows from partners such as BBC Four to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. QI), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Four‘s QI is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Four and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for QI, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been changed on March 28, 2024, 7:55 a.m. PST using demand datasets from Parrot Analytics for QI in France. We provide our partners with extensive television series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.