The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are a TV executive in France, Parrot Analytics' demand data on "Rabbids Invasion" can help you make more informed content and programming decisions. You can leverage demand data to understand the popularity of the show in France and globally, measure its performance over time, identify its target audience, analyze its spin-off potential, among other use cases.
Content Valuation: Using Parrot Analytics' demand data, you can calculate the value of "Rabbids Invasion" to understand how much it is worth to your platform and other global markets. This valuation can easily be achieved by comparing the show's demand to the average demand for shows in the family genre in France and globally. If you plan on acquiring or producing content similar to "Rabbids Invasion," understanding its demand value in France and other markets can help you make more informed decisions.
Global Appeal: "Rabbids Invasion" is an IP that targets a global audience due to its video game roots. Using Parrot Analytics’ demand data, you can quantify the show's international appeal across all platforms in the six global markets listed above. This insight can inform potential expansion into new markets or help predict the success of spin-offs.
Discovery and Recommendations: Understanding audience demand metrics for "Rabbids Invasion," such as the shows they also like, can help define your content strategy, including recommendations from user data. By looking at the top shows in France that are similar to "Rabbids Invasion," platforms can offer customers an excellent and personalized viewing experience. Ranking high in the family genre and ranking high in France, knowing what other shows the audience likes will give you a good indication of what similar content you should be prioritizing in acquiring or producing.
Marketing Strategy: Parrot Analytics' demand data for "Rabbids Invasion" can help you develop a marketing strategy that leverages audience interest to build momentum around new show seasons, premiere, or finales. Since the show's demand spiked in late January 2024 in France, it may be an excellent opportunity to leverage this new interest and plan a full-blown marketing campaign that positions "Rabbids Invasion" as a must-watch.
Programming Decisions: Parrot Analytics' demand data, such as the show's rank over the last 30 and 90 days, can help you better understand the performance of "Rabbids Invasion." This data can give you valuable insights into programming decisions, such as renewals, cancellations, or the potential for spin-offs. You can also use the data to understand how well audience demand is maintained over time (longevity), and whether "Rabbids Invasion" is gaining (momentum) or losing popularity.
In conclusion, Parrot Analytics' demand data on "Rabbids Invasion" can help TV executives making content and programming decisions in France and globally. Leveraging its content valuation system and global data analytics, executives can identify new markets, develop personalized recommendations for viewers, and create effective marketing campaigns. Also, use Parrot Analytics to assess IP characters and franchises that could expand the potential for spin-offs.
This is Rabbids Invasion's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rabbids Invasion travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular France 3‘s Rabbids Invasion is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for France 3 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rabbids Invasion, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Rabbids Invasion in France. We provide our partners with meaningful television series analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.