The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, making informed decisions about content acquisition, distribution, and programming is key to success. To do so, demand data can be leveraged to help answer several critical questions.
First, demand enables content valuation. Using demand data, television executives can determine how much a specific title is worth, how much of a series’ value is being driven by the demand for one of its stars, what the value of a content library is to a platform over time, and how exclusivity can impact the value of a title. In the case of "Raising Hope," we know that this show has good demand in France, with 3.9 times the audience demand compared to the average show in the country for the last 30 days. Furthermore, its demand has been increasing recently, indicating growth in popularity.
Demand data is also useful for determining audience taste clusters and content preferences. An analysis of "Raising Hope" fans reveals what other shows they like. For instance, shows such as "Bob's Burgers," "Schitt's Creek," and "Key & Peele" are popular among its audience.
Demand data can also help with subscriber retention, as well as acquisition. For television executives looking to keep their current audience happy, knowledge of which titles to buy is critical. For those looking to grow their audience, knowing which titles to acquire is equally crucial. In the case of "Raising Hope," its audience demand increased in late March 2024, indicating that there was a spike in viewership. In France, it has achieved a rank of #773.
Additionally, demand data is valuable for pre-release marketing and competitive benchmarking. Knowing which platforms to target for distribution of content, which titles to acquire to maximize ROI or mitigate churn, and how to optimize a marketing campaign ahead of a premiere is critical information. Based on the demand data for "Raising Hope," for example, television executives can see that the show is performing well globally and is popular in markets such as the United States, Germany, Canada, Russia, and the Netherlands.
Finally, demand data provides insights into a show's longevity, franchise potential, momentum, and reach. These dimensions help to determine whether a show is maintaining audience demand over time or has potential for spin-offs. In the case of "Raising Hope," we know that travelability is okay, with France's demand at 51% of the demand in the United States, the show's home market. However, its longevity and momentum are good, and its reach is okay.
In conclusion, utilizing demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By analyzing demand data, they can quantify the worth of a specific title or IP for a given platform or region, assess a series' ability to drive subscriptions and mitigate churn, optimize a release strategy, and understand audience preferences and global demand. In the case of "Raising Hope," it has a good market performance in France and globally, indicating potential for continued popularity and franchise potential.
Raising Hope's travelability to France in the last 30 days is 50%, which means that the audience demand for Raising Hope is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Raising Hope travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Raising Hope is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raising Hope, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2 p.m. PST using tv demand analytics from Parrot Analytics for Raising Hope in France. We provide our partners with meaningful television capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.