The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is very important to use audience demand data to make informed content decisions. For instance, the analysis of "Red Dwarf" in France can provide several insights that can guide acquisition, distribution, programming, or content valuation decisions. The demand data for "Red Dwarf" shows that in March 2024, the show had a demand that was 3 times higher than the average show in France, and only 8.6% of all TV shows had this level of demand. This implies that the show has been doing well in France and has been increasing in popularity.
Using demand data, it is possible to evaluate the potential reach of any TV series by determining its audience demand and travelability metrics. For "Red Dwarf," its global performance across six dimensions, as measured by Parrot Pulse, revealed that the show has good audience demand across all platforms and good franchisability. Thus, the show has the potential to create spin-offs. Also, the show's reach is good, meaning that many people are interested in the show.
Additionally, comparing the performance of "Red Dwarf" on a 1-year rolling basis against the last 30 days reveals some interesting insights. The show's popularity has increased, with its average demand over the last 30 days being 3 times higher than the average title. This suggests that "Red Dwarf" has been increasing in popularity over the last 30 days.
Content valuation can also be based on demand data. Using demand data, we can calculate how much a particular title is worth to a platform in any region. For instance, analyzing the demand data for "Red Dwarf" in France in March 2024 can provide insights into how much the title is worth to platforms in France. Additionally, content valuation enables content owners or buyers to assess the value of a content library over a period. In the case of "Red Dwarf," it has been successful over the years, which means that it can be a valuable asset to a platform.
Furthermore, to ensure that a platform's subscribers are satisfied, it is important to acquire titles that resonate with the audience. "Red Dwarf" has fans who also like other shows such as "Rick and Morty," "Brooklyn Nine-Nine," and "The Expanse." Knowing the types of shows that resonate with the audience can help platforms make informed acquisition decisions.
In summary, using demand data can help entertainment executives make informed acquisition, distribution, programming, and content valuation decisions. It can provide insights into a title's audience demand, potential reach, content valuation, and popularity. Additionally, it can help executives understand their audience's taste and preferences, which can guide acquisition decisions.
Red Dwarf's travelability to France in the last 30 days is 13%, which means that the audience demand for Red Dwarf is 13% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Red Dwarf travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Red Dwarf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Red Dwarf, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 19, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Red Dwarf in France. We provide our partners with comprehensive television competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.