The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
TV executives who make informed content, acquisition, distribution, and programming decisions can use Parrot Analytics' demand data to understand the popularity and relevance of TV shows like "Regular Show." To make better decisions, executives need to analyze viewership data from their markets and other markets globally. Demand data is essential as it provides information on how well a show is popular among its global fan base, how the show stacks up against peers in the same genre, and how the audience measurement is evolving over time.
Content Valuation:
Parrot Analytics' valuation system provides executives with specific information for determining the worth of "Regular Show" to any platform in any region. This includes assessing the dollar value contribution of any title, the value of a content library to a platform over time, cannibalization of audiences, and a show's ability to drive subscriptions. In France, "Regular Show" has been performing well with an audience demand of 7.6 times the average TV show, which indicates its popularity and relevance. Demand data also shows that the show’s demand has recently increased, which can play a role in increasing its valuation.
Optimal Release Strategy and Pricing:
Parrot Analytics' demand data can inform executives of "Regular show" on the best release strategy for the show. By analyzing audience measurement metrics, executives can determine when and how to release new episodes of the show. This allows them to target interested and long-term viewers of the show.
Supply and Demand:
The demand data provided by Parrot Analytics also helps executives determine what kind of content would do well in the market. Information on what content is doing well in the market helps executives make educated decisions by providing a glimpse of what the viewers want.
Franchisability:
Demand data can play a critical role in assessing whether a particular show has spin-off potential. As a show in the comedy genre, “Regular Show” has good potential in the spin-off category. Executives can use this data to make an informed decision about investing in a possible spin-off.
Momentum and Longevity:
Parrot Analytics' demand data reveals that "Regular Show" has outstanding momentum and longevity. With an increase in demand of 31.4% in France, executives of any TV studio or network can better understand the show's performance over time in comparison to other titles in the market. Longevity data can also inform executives on what catalog content to acquire, which in turn can help increase engagement and retain customers, while momentum data can provide insights into how a show is performing over time and compare its performance with its peers.
Reach:
"Regular Show" has good reach, meaning it has the potential to reach a broader audience. The demand data provides executives with insights into the number of people expressing an interest in the show.
In conclusion, analyzing Parrot Analytics' demand data can inform executives on various aspects, such as content valuation, optimal release strategy and pricing, supply and demand trends, franchisability, momentum, longevity, and reach. For example, the analysis of "Regular Show" in France in February 2024 revealed good demand, outstanding momentum and longevity, global reach and good spin-off potential. Executives should use this data to make informed decisions regarding content acquisition on any streaming service, program offerings, and other revenue-generating activities.
Regular Show's travelability to France in the last 30 days is 36%, which means that the audience demand for Regular Show is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Regular Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Regular Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Regular Show, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 12:46 a.m. PST using global demand datasets from Parrot Analytics for Regular Show in France. We provide our partners with valuable television industry capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.