The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, evaluating your content library's performance and potential has never been more important. This is where demand data comes in handy. Let's use the example of "Reservation Dogs" in France during February 2024 as an illustration to explain how demand data can be used to help you make more informed content, acquisition, distribution, or programming decisions.
Demand data can inform content valuation, which is essential when determining the worth of a title, a content library or making strategic investment decisions. With our demand data, we can see that "Reservation Dogs" has a demand level of 10.6 times the audience demand of the average show in France over the last 30 days. This data can be used to assess the dollar value contribution of this title to a platform. Additionally, we can use this data to compare and contrast the dollar value contribution of different titles to make more informed content investment decisions.
The performance of a title can be assessed through its rank. Although "Reservation Dogs" achieved a peak rank of #167 during February, it dropped by 40 spots during the month. This information can be helpful for programming decisions, such as when to broadcast a TV series for maximizing its audience potential. As "Reservation Dogs" is part of the drama genre, it's ranking at the 99.1th percentile highlights its strong demand and higher demand than 99.1% of all drama titles in France.
Using affinity analysis, we can learn "what shows Reservation Dogs fans also like." This data can be used in content acquisition decisions—for instance, purchasing TV programs that are popular among the existing fan base and using the acquired library to retain the current subscribers.
Demand data can also inform on the longevity of a title. We can see that the momentum of "Reservation Dogs" has been exceptional recently, indicating that this TV series has had excellent growth in its demand. Similarly, the franchisability (spin-off potential) of this title is good, which means that this series can have potential future iterations or spin-offs, providing different revenue streams.
Testing the show's travelability could help entertainment executives decide which markets would be the most successful in distributing the show. The travelability of "Reservation Dogs" is good, highlighting its potential international demand. Furthermore, analyzing the top 10 global markets indicates that "Reservation Dogs" is outperforming the demand of the average TV show in each of those markets.
On a rolling year basis, comparing the performance of "Reservation Dogs" to the last 30 days reveals that its popularity has increased in the short term. Similarly, we can see that the US is the number one market for "Reservation Dogs" globally, with outstanding audience demand of 14.1x, followed by Canada's where demand is also outstanding. Using data like this, entertainment executives can prioritize advertising and marketing efforts in areas where the show is already in high demand.
In conclusion, demand data empowers entertainment executives to make informed decisions, providing insights and identifying new opportunities to maximize the audience potential of their content library, or help guide investment decisions. By evaluating demand data, executives can assess a TV series' monetary value and make better-informed decisions across a range of areas, from content acquisition to programming to distribution strategies.
Reservation Dogs's travelability to France in the last 30 days is 53%, which means that the audience demand for Reservation Dogs is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Reservation Dogs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Reservation Dogs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Reservation Dogs, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 1:59 p.m. PST using demand content analytics from Parrot Analytics for Reservation Dogs in France. We provide our partners with comprehensive subscription-video-on-demand competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.