The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data of a TV show like "Revenge" to make informed decisions about content acquisition, distribution, programming, and content valuation. Let us examine how demand data for "Revenge" can help you in developing strategies to achieve your goals.
When assessing content valuation, demand data can be used to answer questions such as, how much is "Revenge" worth, and what value can it bring to the platform. With 4.1 times the audience demand of the average show in France over the last 30 days, it suggests that "Revenge" has better demand compared to other TV shows. Also, in terms of longevity, "Revenge" has an outstanding record of maintaining its audience demand. Therefore, demand data can help you understand "Revenge's" value to the platform or network and determine its monetization potential.
Demand data can also be used to make decisions about programming. You can identify fans of "Revenge" and the other shows they enjoy, to find out what content and genres resonate with them. You can use this information to program similar content that will cater to their preferences and keep them engaged with your platform. In addition, if you want to drive subscribers and mitigate churn, you can assess "Revenge's" ability to do so using demand data.
If your goal is to acquire or distribute content, demand data can provide insight into which titles exhibit opportunities in supply and demand. You can use demand data to map local white spaces, determine the most popular genres in your market or any other market in the world, and ensure optimal release strategy and pricing.
Demand data can also provide information about a TV show's performance across different markets. For instance, "Revenge" has strong demand in its home territory, the US and is also performing well in France, Australia, the UK, and Canada, among others. By examining the top 10 global markets, you can find out where the TV show is most in-demand and create market-specific content plans.
Finally, if you want to assess "Revenge's" franchisability, momentum, reach, and travelability, demand data can provide you with detailed insight across these dimensions. Furthermore, by comparing the TV show's performance on a one-year rolling basis versus the last 30 days, you can identify trends in demand that can inform your programming strategies.
In conclusion, using the demand data provided by Parrot Analytics, entertainment executives can make informed decisions about content acquisition, distribution, programming, and content valuation. By doing so, you can identify valuable content, create successful programming, and find opportunities in supply and demand to maximize revenue and engagement across your portfolio.
Revenge's travelability to France in the last 30 days is 80%, which means that the audience demand for Revenge is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Revenge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Revenge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Revenge, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 4:30 p.m. PST using global television demand analytics from Parrot Analytics for Revenge in France. We provide our partners with smart SVOD workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.