The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage different types of demand data to help you make more informed content decisions, acquire content more effectively or distribute and program the content in the most effective way possible.
One application is content valuation, which uses demand data to answer key questions around content value. You can use it to understand how much a series is worth, the value of a content library to a platform, the baseline value of a title and its ability to drive subscribers to mitigate churn. In line with this, you can apply such data to "Rick And Morty", employing Parrot Analytics' content valuation system, to assess its worth in France, evaluate its baseline value or understand how well it can drive subscriptions or retention.
Looking more deeply into the data, you can utilize the demand data to determine which genres are resonating with its audience. In France, "Rick And Morty", with outstanding demand in this market, ranks at the 99.9th percentile in the comedy genre, which means it is more in-demand than 99.9% of all comedy titles in France. Therefore, you could consider this show as a reference point for a type of comedy that attracts high audience demand in France.
Moreover, audience demand data provides an excellent source of insight for content strategy. You can use it to determine which content could be produced or acquired, providing an indication of what types of content present great opportunities in the market. In the case of "Rick And Morty," you can see which titles it shares its audience with, such as "Futurama," "South Park," and "The Simpsons". Such data could help you target similar shows to that audience and generate higher viewership and demand.
In addition, there's only so much content people can watch and it's important to stand out from the crowd. Here, you can use demand data to gauge just how popular a series is compared to other titles available on the market. You can compare their performance directly and identify ways to stand out or set a benchmark for successful content performance.
Furthermore, you can also use demand data to optimize the ad campaigns before the premiere of the show. You can build a targeted marketing strategy that resonates with its core audience, using analysis derived from insights about current demand and evolving trends to maximize reach and engagement. "Rick And Morty" achieved a spike in audience demand in late March 2024 in France, and this suggests that the marketing campaign might have contributed to this increase in demand.
Finally, audience demand data is critical in measuring and assessing the success of the show in various markets around the world. "Rick And Morty" has higher demand than the average TV show in the top 10 global markets where it is most in-demand over the last 30 days, per Parrot Analytics data. These include the United Kingdom, Canada, Russia, Brazil, Mexico, France, Germany and Australia. The demand feedback in these countries provides unparalleled insight about the show's international demand relative to its home market, the United States.
In summary, this analysis of "Rick And Morty" highlights how executives can utilize demand data to make informed decisions about content valuation, content strategy, competitive benchmarking, and marketing optimization. Such data provides a roadmap to optimize distribution, programming decisions, and acquisitions to capitalize on opportunities available in the market.
Rick And Morty's travelability to France in the last 30 days is 48%, which means that the audience demand for Rick And Morty is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Rick And Morty travels internationally.
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Over the last 7 days, people who watch Rick And Morty also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rick And Morty, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Rick And Morty in France. We provide our partners with essential subscription-video-on-demand insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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