The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, examining the demand data for "Rizzoli & Isles" gives valuable insights that can inform important decisions about the content. Firstly, it can help with content valuation to determine how much a show is worth. By analyzing audience demand data, it is possible to calculate the dollar value of a title to any platform in any region. The content valuation system can inform important decisions like how much to spend on content and how effective it will be in driving subscriptions and reducing churn.
Demand data allows for global IP valuation by determining what content is most popular in a specific market and globally. TV executives can use this to assess the content's value to another streaming platform and uncover new opportunity markets for content distribution.
Understanding demand data is also crucial for subscriber acquisition and retention. TV executives can use the data to decide which titles to buy, which will attract new subscribers or appease current ones. It can also help in discovering the most popular genres in a local market and determining viewers' taste clusters. By examining their insight into fan preferences and behavior, executives can make more informed decisions about which production elements to optimize.
Demand data can inform scalable concept testing and can help with the developmental process. There's also potential for decisions concerning the acquisition or production of specific content by knowing the type of content that exhibits the most potential.
The data points around "Rizzoli & Isles" highlight the show's recent performance in France. While the show has decreased in popularity in the month, it's still 2.5 times more in-demand than the average title in France, and its audience demand is very high compared to other countries. Although this might not be an alarming trend for those who watch the show as it is not unheard of for older shows to lose viewership, it is still crucial information that the platform needs to be aware of.
By analyzing the top 10 global markets where "Rizzoli & Isles" is most in-demand and comparing the performance on a rolling year basis to the last 30 days, it's possible to assess the potential of the show in other markets and whether to license the series to other regions. Insight into the show's demand performance can help determine the feasibility of creating a spin-off or season extension to leverage its franchise potential.
In conclusion, the demand data helps TV executives to make more informed decisions about content development, acquisition, distribution, and programming. By using demand data from various sources in the market, TV executives can leverage the audience's preference to make strategic decisions, which eventually lead to higher ROI. The demand data is what they need to remain competitive in the fast-paced TV industry.
Rizzoli & Isles's travelability to France in the last 30 days is 31%, which means that the audience demand for Rizzoli & Isles is 31% of the demand in its country of origin, United States. Click through to another market to discover how well Rizzoli & Isles travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Rizzoli & Isles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rizzoli & Isles, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Rizzoli & Isles in France. We provide our partners with comprehensive television competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.