The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed content decisions, especially when it comes to programming decisions. For example, let's take a look at the analysis of the TV series "Robot Chicken" in France in March 2024.
"Robot Chicken" has a demand that is 5.2 times the average show in France over the last 30 days, while only 8.6% of all TV shows have this level of demand. However, compared to its demand of 6.8 times the average over the last 90 days, demand for this show has been decreasing recently. This shows us that "Robot Chicken" remains a popular show but demand is not increasing at the same rate. Moreover, the audience demand for this show has decreased in France by 80.6% during March, implying that it needs to be given attention to maintain the audience's interest in the show.
Despite a drop in its ranking by 461 spots during March, "Robot Chicken" still ranks at the 97.1th percentile in the comedy genre, in March. This means that "Robot Chicken" has higher demand than 97.1% of all comedy titles in France. As an executive, you can use this information to make informed content decisions by utilizing the data to determine which comedy shows "Robot Chicken" is outperforming and how to adjust the comedy content library.
Looking at the Parrot Pulse for "Robot Chicken," a measure of its global performance across six dimensions such as worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, the show seems to have outstanding worldwide audience demand, fixed longevity, momentum, franchisability potential, and good reach, especially in markets such as the United States, Germany, Canada, Romania, United Kingdom, Netherlands, Sweden, Israel, and Bulgaria.
You can use demand data to determine its international demand relative to its home market with the help of the travelability dimension. Moreover, you can use demand data to analyze the performance of "Robot Chicken" on a rolling year basis versus the last 30 days to observe insights about the show's high demand in recent times.
As an executive, you may also use demand data to evaluate where "Robot Chicken" fits into your content library and on which platform it should reside. Additionally, you can determine what marketing strategies need to be applied to the show and what new content should be acquired that would complement this show to retain subscribers.
In conclusion, using demand data, executives can evaluate a TV show's potential, understand audience interest and make informed content acquisition, valuation, distribution, and programming decisions. By utilizing demand data, executives can create more valuable content libraries, evaluate the ROI of new programming decisions, and drive continued subscriber growth.
Robot Chicken's travelability to France in the last 30 days is 23%, which means that the audience demand for Robot Chicken is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Robot Chicken travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Robot Chicken is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Robot Chicken, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand datasets from Parrot Analytics for Robot Chicken in France. We provide our partners with extensive OTT workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.