The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in understanding how demand data can help you make more informed content, acquisition, distribution or programming decisions. Let's examine how demand data can be utilized to make strategic decisions regarding the TV series "Room 104" in France in February 2024.
Content Valuation: Using Parrot Analytics' content valuation system, you can determine the value of the series to any platform in any region. In France, Room 104 enjoys good demand, which is 3.1 times the audience demand of the average show in France over the last 30 days. This means that the content provides good value to any platform that acquires it. The increase in demand by 56.5% over February 2024 in France suggests that the show is gaining popularity among French audiences, indicating strong future value for French OTT platforms.
Acquisition Decisions: Understanding how much a show is worth is crucial when considering whether to acquire it. The value of "Room 104" is high in France, indicating it would be a wise acquisition for any French SVOD platform. The show has also increased in popularity in the country over February 2024. Knowing that a large number of people in China and the US are demanding the show tells you that the show could be to the taste of viewers in other countries as well. These insights enables you to predict which region(s) will have the highest demand in the future.
Programming Decisions: Understanding how much audience demand a show generates in its country of origin compared to other countries is critical in deciding how frequently the show should appear on your platform, providing an indication of how much of a focus you should place on the show. With a higher demand in France than its home market, the United States, Room 104 is a show with high potential for French OTT platforms. Knowing that audience demand is good in all the top 10 global markets gives you the freedom to program the show in other countries as well.
Distribution Decisions: Understanding how the show is performing in different regions and how much audience demand there is in each of them tells you where to focus efforts when distributing Room 104. For example, because demand in China is much higher than the global TV show average, pushing for distribution in China would offer greater potential for a licensing company.
Optimal Release Strategy and Pricing: Knowing that demand for the show spiked in early February 2024, you can point out the benefits of increasing the show's visibility during this time. By giving careful thought to when the show is offered or promoted, OTT platforms can optimize their release strategies and increase the likelihood of greater audience engagement.
In conclusion, by analyzing the demand data for the show "Room 104" in February 2024 in France, we can see how demand data offers the entertainment executive insight into content valuation, acquisition or distribution, programming decisions, optimal release strategy, and pricing for the show. With this information, the executive can make more informed strategic decisions and increase the chances of success surrounding the show.
Room 104's travelability to France in the last 30 days is 70%, which means that the audience demand for Room 104 is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Room 104 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Room 104 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Room 104, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 2:53 a.m. PST using global tv demand data from Parrot Analytics for Room 104 in France. We provide our partners with valuable television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.