The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today’s entertainment industry, where streaming services have immensely transformed the distribution landscape, traditional methods of evaluation are no longer adequate for determining the value of content. Demand data is the key solution to help entertainment executives make informed content decisions, acquire TV series, distribute content, or determine programming strategies. Using demand data from Parrot Analytics' content valuation system, we analyze "Rupaul's Drag Race UK" in France for March 2024 as an example of how you can use demand to make strategic decisions.
Content valuation: Demand data helps you determine how much to spend on content. Our content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. "Rupaul's Drag Race UK" has 7.4 times the audience demand of the average show in France over the last 30 days. This demand data can inform executives of the potential value of the TV series in terms of subscriber acquisition, churn reduction, and notably, content valuation.
Global IP monetization: Demand enables valuing Intellectual Property globally. It can help answer questions such as: What content is most popular in my market or on a global scale? "Rupaul's Drag Race UK" is a reality show that first aired in the United Kingdom in 2019. With an outstanding audience demand of 11.3x in the United Kingdom, this show outperforms the demand of the average TV show (1x) in each of the top ten global markets where it is most in-demand. Executives can use this information to determine the potential demand and value of the IP in other countries and understand the show's international potential.
Content acquisition: Demand data informs supply and demand decisions. Demand signals can help decide what types of content exhibit opportunities for acquisition or production. "Rupaul's Drag Race UK" is one of the top titles in the reality genre in France, with higher demand than 99.0% of all reality titles in France. This provides evidence that reality programming is popular in France, and executives can use this information to identify other reality titles to acquire.
Content distribution: Demand informs platform and network fit decisions. Decision-makers can use demand data to determine which platforms are best suited to distribute their content. "Rupaul's Drag Race UK" has good travelability, which means it has an excellent performance record across different platforms globally. As we see, the top global markets where "Rupaul's Drag Race UK" is most in-demand are the United Kingdom, the United States, Germany, Brazil, and Israel. If a distribution entity is considering the global expansion of its distribution, it can use demand data to identify the potential countries to target with the show.
Programming decisions: Using demand data, executives can optimize the release strategy and pricing of their content. In March 2024, "Rupaul's Drag Race UK" experienced a spike in demand in France, indicating a potential interest in the show. Networks can use this data to plan premieres or marketing strategies for their domestic and global audiences.
In conclusion, demand data is a powerful tool that can assist entertainment executives in making strategic decisions. Our analysis of "Rupaul's Drag Race UK" provides evidence that using demand data can help inform content valuation, global IP monetization, content acquisition, content distribution, programming decisions, and more. With access to real-time demand data, entertainment industry executives can gain valuable insights to make data-driven decisions that impact their company's success.
Rupaul's Drag Race Uk's travelability to France in the last 30 days is 48%, which means that the audience demand for Rupaul's Drag Race Uk is 48% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Rupaul's Drag Race Uk travels internationally.
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Acquire the best shows from partners such as BBC Three to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rupaul's Drag Race Uk), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using demand analytics from Parrot Analytics for Rupaul's Drag Race Uk in France. We provide our partners with essential television series analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.