The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a powerful tool in making informed content and acquisition decisions. Let's take a look at how demand data for "Rupaul's Drag Race Uk" in France during February 2024 can help executives in various companies make better decisions.
For executives in an SVOD platform, demand data can inform content acquisition decisions. In this case, executives can see that "Rupaul's Drag Race Uk" has outstanding audience demand in France, with 9.6 times the demand of the average show over the last 30 days. This data can help executives assess the value of the show and determine how much to spend on acquiring or licensing the content. Furthermore, executives can also take note of the show's ranking in France, its peak rank, other shows that fans of "Rupaul's Drag Race Uk" also like, and the show's increased demand in France during February. All these insights can help executives decide whether to pursue the show and how to market it to the French audience.
For executives in a content distributor or a TV production company, demand data can provide insights into how to distribute their content. Here, demand data for "Rupaul's Drag Race Uk" in France can help executives determine which platforms to target for distribution, as well as how to strategize their release. The data shows that "Rupaul's Drag Race Uk" has higher demand than 99.7% of all reality titles in France, and its demand has been increasing recently. This indicates strong potential for the show to attract an audience on French platforms. The show's Parrot Pulse score can also provide insights into global performance, travelability, longevity, momentum, franchisability, and reach, which can help executives decide how to distribute the show internationally.
For executives in a linear network or a pay TV network, demand data can inform programming decisions. In this scenario, executives can use the demand data for "Rupaul's Drag Race Uk" in France to determine whether to air and broadcast the show. The data shows that the show has been peaking in demand, and its momentum and reach are outstanding. These insights can help executives decide whether to include the show in their programming lineup and what time slots to allocate.
Demand data can also be used for content valuation to determine the worth of a particular title. In this case, demand data for "Rupaul's Drag Race Uk" in France during February 2024 can reveal how much the show is worth to a particular platform, region, or market. The data shows that the show has outstanding audience demand, and its demand has been growing over time. This indicates higher value for the show compared to other titles with lower demand.
In conclusion, demand data can provide a wealth of information that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. "Rupaul's Drag Race Uk" in France during February 2024 is just one example of how demand data can be leveraged to help executives maximize their content's potential.
Rupaul's Drag Race Uk's travelability to France in the last 30 days is 78%, which means that the audience demand for Rupaul's Drag Race Uk is 78% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Rupaul's Drag Race Uk travels internationally.
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Acquire the best shows from partners such as BBC Three to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rupaul's Drag Race Uk), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on March 18, 2024, 12:44 p.m. PST using tv demand data from Parrot Analytics for Rupaul's Drag Race Uk in France. We provide our partners with essential television workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.