The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data can help entertainment executives make more informed decisions across various content-related business challenges - from making acquisition decisions to distribution as well as programming decisions. Analyzing the demand data for "SAS: Who Dares Wins" in France for January 2024, we can better understand how audience demand data can be applied to different business concerns.
For example, the content valuation system on Parrot Analytics provides essential insights by answering questions regarding the content's value and how much to spend on content. The valuation system uses global demand and supply data to reveal the dollar value contribution of any title, to any platform, in any region, including questions like how much is the content worth to another streaming platform.
Additionally, SAS: Who Dares Wins' reach, which is a measure of the number of people expressing demand for a show, is doing okay globally. If executives want a content piece that will draw in new audiences to a new platform or channel, they could use the show's strength to attract more viewers. Leveraging 'reach,' analysts could determine if the show would be a suitable acquisition to bring in more customers to a channel or network.
Further, demand data for SAS: Who Dares Wins can help with subscriber retention and acquisition. Executives seeking to keep the current audience happy could examine what titles fans of the SAS also like, which in this case, includes "Ozark," "Humans," and "The Birch." For viewer acquisition, they can look at how popular the show is relative to the market average and which content genres resonate most with the audience. By doing so, they could add more specific shows that might appeal to SAS fans.
Finally, demand data can provide useful insights into a content piece's longevity, momentum, travelability, and franchisability, which could help overall decisions of the business model. For instance, SAS: Who Dares Wins has strong momentum at the moment, indicating a surge in popularity in recent times. Or, using SAS's relatively poor franchisability and travelability data, entertainment executives can make informed decisions on the potential for future spin-offs or how it would perform in different markets.
To conclude, the demand data provided by Parrot Analytics' platform could provide answers to numerous questions that could help executives make content-related business decisions more explicitly, such as content valuation, subsidiary retention, and acquisitions; future opportunities for spin-offs in different markets; and effectively planning the right marketing strategy to maximize the show’s impact.
SAS: Who Dares Wins's travelability to France in the last 30 days is 20%, which means that the audience demand for SAS: Who Dares Wins is 20% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well SAS: Who Dares Wins travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Channel 4, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as SAS: Who Dares Wins.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as SAS: Who Dares Wins from partners like Channel 4.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for SAS: Who Dares Wins? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Channel 4 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Channel 4 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as SAS: Who Dares Wins. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Channel 4 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. SAS: Who Dares Wins), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as SAS: Who Dares Wins, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s SAS: Who Dares Wins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SAS: Who Dares Wins, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Extreme Reality), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for SAS: Who Dares Wins in France. We provide our partners with far-reaching entertainment industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.