The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in understanding the demand for specific TV shows, such as "Schitt's Creek," in order to make informed content acquisition and distribution decisions. Demand data can provide valuable insight into how a show is performing in comparison to similar shows, its audience engagement and its potential reach. Additionally, demand data can play a critical role in content valuation and help determine how much a series is worth to a platform.
For example, in February 2024, "Schitt's Creek" had 5.9 times the audience demand of the average show in France, indicating strong consumer interest in the show. This high level of demand could be considered a positive indicator for a linear or pay TV network looking to acquire or add the show to its programming lineup. However, the fact that demand for the show had been decreasing in recent months is also relevant for programming executives. This information could prompt further investigation into why demand is declining and future solutions to keep the show relevant in France.
If you are a TV series financing company interested in exploring the potential success of a new show, comparing the performance of "Schitt's Creek" across a rolling year basis and the last 30 days can provide important context to understand how the show's demand has been evolving in the market. For instance, "Schitt's Creek" has seen a 3.4% increase in its peak demand over the past 30 days, indicating that its popularity is still growing despite its run concluding four years prior. Understanding how a show's durability within its genre or the complexity of its storylines make it more likely to maintain audience interest over time can help financing companies determine whether investing in the show is a viable option.
Further analysis of "Schitt's Creek" can provide insights into its travelability, longevity, momentum, franchisability, and reach, which can inform your content acquisition strategy. Its strong reach, as well as its potential for franchising and spin-offs suggest that it could be a good option for a studio or content distributor that wants to invest long-term in its roster of content, grow its geographical footprint or retain its audience. Understanding the demand from different cities, regions, and territories allow executives to make better decisions on how best to promote and market the show, so as to continue to see its growth in new areas of the world.
Finally, knowing that Canada is the most in-demand market for "Schitt's Creek" can offer valuable insights about how to prioritize which international markets to expand to first. In particular, a global SVOD platform looking to expand its reach may focus on marketing the show more heavily to Canadian audiences to boost its viewership in its country of origin, to be better able to capture the loyalty of new Canadian subscribers. Understanding the demand in these markets can also help a company tailor its distribution strategy - landing deals with telecom providers in areas with high demand for the show, for example - in order to maximize revenue and increase the show's availability to viewers.
In summary, demand data is a valuable tool for entertainment and content executives looking to make informed content decisions. By using this data to evaluate series like "Schitt's Creek," industry leaders can better understand how their current content lines up against the competition, identify new areas and markets for expansion, and better manage programming, acquisition, distribution, or financing decisions. Ultimately, this can influence everything from the bottom line to the growth of a company's audience or content library, maximizing their chances of success.
Schitt's Creek's travelability to France in the last 30 days is 39%, which means that the audience demand for Schitt's Creek is 39% of the demand in its country of origin, Canada. Click through to another market to discover how well Schitt's Creek travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Schitt's Creek is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Schitt's Creek, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:10 a.m. PST using television demand datasets from Parrot Analytics for Schitt's Creek in France. We provide our partners with extensive TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.