The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can leverage Parrot Analytics' demand data to make more informed decisions in content valuation, acquisition, distribution, and programming. The case of "Section De Recherches" provides an excellent reference for this. With 8.7 times the audience demand of the average show in France, it is evident that this show is in high demand and has the potential to bring substantial value to any platform. Below are some ways you can use demand data to guide your decision-making process:
CONTENT VALUATION:
Content valuation uses demand data to answer some essential questions such as, how much a show is worth and how much of the value is driven by the demand for some stars. With its outstanding demand, "Section De Recherches" should be considered a strategic asset for any platform in France.
PROGRAMMING AND ACQUISITION DECISIONS:
It is essential to know how well a show is doing, especially when making programming decisions. The demand data of "Section De Recherches" indicates that it has been gaining popularity recently and enjoying more audience demand than 98.7% of all drama titles in France. This implies that airing "Section De Recherches" would contribute significantly to acclamation and viewership. On the other hand, its decline in demand in February presents an opportunity for programming decisions aimed at rejuvenating the show based on audience's changing preferences.
DISTRIBUTION DECISIONS & CONTENT DISCOVERY:
Understanding the global performance of a show can support distribution decisions and content discovery. By examining the top 10 global markets where "Section De Recherches" is the most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This information can enable you to understand the appeal of the show in different markets and how to allocate your resources to optimize future content investments.
CONTENT MARKETING:
Demand data can help you evaluate how effective your advertising campaign is leading up to the launch of a new show. You can also use demand data to optimize your marketing campaign ahead of premiere, to ensure that your content is being seen by the right audience on your platform.
APPRAISING CONTENT:
Demand data can help you see how your show or movie is doing compared to other series available on the market. In the case of "Section De Recherches", the demand for its 167 episodes over 16 seasons provides an undeniable measure of the show's popularity against others.
The above use-cases show that demand data is a vital tool to guide your decision-making process. With Parrot Analytics' demand data, you can gain a competitive edge in the industry, make sound valuations, and find the best shows to acquire.
This is Section De Recherches's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Section De Recherches travels internationally.
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Acquire the best shows from partners such as TF1 to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Section De Recherches), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TF1‘s Section De Recherches is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TF1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Section De Recherches, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 8:44 p.m. PST using analytics from Parrot Analytics for Section De Recherches in France. We provide our partners with comprehensive media industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.