The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use the demand data of TV shows to make more informed content, acquisition, distribution, or programming decisions. Let us analyze the demand data of "See No Evil" for the month of March 2024 in France to see how demand data can help you make more informed decisions.
Using demand data, you can assess the popularity and demand for your show in different regions of the world. For instance, "See No Evil" has a 2.4 times audience demand in France when compared with the average show in France for the last 30 days. Moreover, in France alone, demand has increased by 26.9% in March when compared to the previous two months. This indicates that "See No Evil" is a well-known TV series in France, and its demand has been increasing gradually for the last 90 days.
You can use demand data to compare the performance of "See No Evil" with other TV shows in the same genre. The show ranks at the 96.8th percentile in the documentary genre during March in France. Also, you can identify other shows that fans of "See No Evil" are interested in. According to the data, fans of the show are also interested in "The Holzer Files," "Ultimate Tag," and "The Hunt For The Trump Tapes With Tom Arnold," among others. You can use this information to make more informed decisions about acquiring or producing similar shows.
Demand data can help you make more informed decisions about the reach, longevity, momentum, travelability, franchisability and valuation of your content. The "Parrot Pulse" measure provides an independent measure of "See No Evil" on these dimensions. For instance, the worldwide audience demand for "See No Evil" is good, the momentum trend is outstanding, while its franchisability is poor. With regard to longevity, the show's audience demand is well maintained over time, indicating that it is a good series to acquire for your library.
By examining the top 10 global markets where "See No Evil" is most in-demand over the last 30 days, you can determine specific locations where this TV series is most popular. "See No Evil" outperforms the demand of an average TV show in each of these markets, indicating its global appeal. Therefore, you can use this information to identify regions or countries where "See No Evil" has the highest potential audience and optimize your distribution strategy accordingly.
Finally, demand data can help you make informed content valuation decisions. You can use demand data to determine how much more value a title can bring to a platform. For instance, by using Parrot Analytics' content valuation system, you can determine how much a specific title, such as "See No Evil," can increase platform-specific marginal revenue and engagement across the rest of your catalog. Also, by comparing the popularity of "See No Evil" over the last 30 days with its rolling year average, you can determine if the show's popularity is growing and if it is worth investing more in the series through renewed marketing or additional seasons.
In conclusion, demand data provides insightful information about the popularity, demand, and potential value of your content. Using demand data, you can make informed decisions about content valuation, acquisition, distribution, and programming, and you can optimize your strategies for different regions and markets accordingly. By examining the demand data of "See No Evil" for the month of March 2024 in France, we can learn how analyzing demand data can help you make more informed content decisions.
See No Evil's travelability to France in the last 30 days is 53%, which means that the audience demand for See No Evil is 53% of the demand in its country of origin, Canada. Click through to another market to discover how well See No Evil travels internationally.
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Acquire the best shows from partners such as Shaw Media to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. See No Evil), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Shaw Media‘s See No Evil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shaw Media and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for See No Evil, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:01 p.m. PST using television demand analytics from Parrot Analytics for See No Evil in France. We provide our partners with extensive OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.