The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The entertainment industry is dynamic, and demand data can be an essential tool for decision-makers in making more informed content, acquisition, distribution, and programming decisions. Using the example of "Sexy Beasts" in France for March 2024, we can explore some of the ways that demand data can provide insights to TV executives.
Firstly, content valuation can be one of the most significant applications for demand data. Using audience demand, content owners can estimate a title's dollar value contribution to any platform or network in any region, based on how the title drives engagement and revenue. By analyzing the demand trend of a particular show like "Sexy Beasts" over a particular period, say the last 30 or 90 days, executives can determine its worth to their streaming service. The show's demand of 3.8 times the average in France over the last 30 days and its 97.9th percentile ranking in the romance genre show that it has higher demand than 97.9% of all romance titles in France, indicating that it has substantial value.
Secondly, demand data also empowers executives to understand the show's popularity in their market or on a global scale, and strategic decisions can be made based on this insight. In this case, "Sexy Beasts" has excellent demand in France, which is its number one market globally, with a peak rank of #842. Executives can leverage this insight in deciding whether to renew the show, acquire more seasons, or promote it more aggressively in France to boost subscription growth.
Thirdly, demand data can help TV executives understand their audience taste clusters: the genres that resonate the most with their audience. The show's audience in France, for instance, favored comedic titles such as "This Hour has 22 Minutes" and "Family Guy." Evaluating the audience's preference can help executives make more informed content and programming decisions.
Fourthly, through demand data, strategies for subscriber retention and acquisition can be optimized. "Sexy Beasts" is currently experiencing an 11.7% decrease in audience demand in France, which could potentially lead to subscriber churn. Using this data, executives can promptly respond by either renewing the show, offering new seasons, or leveraging other retention strategies for the show's loyal audience.
In conclusion, leveraging demand data is essential for TV executives in making strategic decisions. It allows them to understand the audience's taste in different regions, provides insights for content valuation, and helps in creating programming and scheduling decisions. By using real-time demand metrics like those provided by Parrot Analytics, decision-makers in the entertainment industry can stay ahead of the curve and make data-driven, informed decisions.
Sexy Beasts's travelability to France in the last 30 days is 208%, which means that the audience demand for Sexy Beasts is 208% of the demand in its country of origin, United States. Click through to another market to discover how well Sexy Beasts travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sexy Beasts is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sexy Beasts, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Romance Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Sexy Beasts in France. We provide our partners with far-reaching entertainment industry capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.