The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re an entertainment industry executive working for an AVOD or a TV series financing company, the provided demand data for "Six Feet Under" in March 2024 can assist you in making better-informed programming decisions. Using demand data, you can determine how much to invest in this TV series for licensing and advertising purposes. Here are some questions related to the demand data that can be used to make more informed content decisions:
- Content valuation uses demand data to answer these questions: How much is “Six Feet Under” worth in France currently, and how much has it declined from previous months, what is the baseline value of this show, and how is it performing as an acquisition-driving or churn-reducing title in France?
- Demand enables valuing IP globally: What can be learned from understanding the universal popularity of “Six Feet Under” and how it ranks among other TV shows globally?
- Content valuation: How can you determine how much to spend on content? Based on audience demand, you can determine the dollar value contribution of any title, to any platform, in any region, which can be used to inform pricing decisions.
- Demand data powers Parrot Analytics' content valuation system: How can you quantify the platform-specific marginal revenue contribution of “Six Feet Under” in France, and how it drives engagement across the rest of the catalog?
- Content valuation leverages Parrot Analytics demand data: Using demand data, how can you calculate the ROI “Six Feet Under” can bring to any given platform, and how can you assess its ability to mitigate churn or increase subscriptions?
- Demand data can help identify under-monetized titles: How can you show increased demand for a series like “Six Feet Under” to reveal new opportunities to explore for content distribution and licensing?
- Demand enables competitive benchmarking: How can you compare “Six Feet Under” against other titles available in France and improve programming decisions based on the results?
- Demand powers discovery & recommendations: How can you ensure “Six Feet Under” is reaching the right audience on the platform, or identify and target new user segments based on its audience demands?
Moreover, the provided data can help entertainment industry executives to assess the potential performance of similar and boosted content. Here are some additional questions to consider:
- Demand informs scalable concept testing: What elements of existing content do French fans of “Six Feet Under'' like the most, or what can be learned from those other shows whose fans are also liking “Six Feet Under”?
- Demand helps with decisions concerning supply & demand: What type of content exhibits similar opportunity to be acquired or produced to that of "Six Feet Under" in France in March 2024?
- Demand uncovers potential opportunity markets: How can show creators find new international markets for content distribution, based on France’s audience demand patterns?
- Demand powers affinity analysis: How can show creators partner with relevant brands or talent to expand the “Six Feet Under” audience in France or similar markets?
- Demand quantifies taste clusters: What can we learn about viewers' preferences for family dramas based on “Six Feet Under’s” top 10 global markets, or what genres can be pitched to those audiences based on demand?
In summary, the measured demand for “Six Feet Under” in France during March 2024 can provide valuable insights that can be leveraged to make better-informed programming, acquisition, distribution, and content valuation decisions. Demand data can be used to assess the value and opportunity of a particular title, compare its performance against other titles, identify new markets, and optimize targeting and marketing efforts.
Six Feet Under's travelability to France in the last 30 days is 44%, which means that the audience demand for Six Feet Under is 44% of the demand in its country of origin, United States. Click through to another market to discover how well Six Feet Under travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Six Feet Under is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Six Feet Under, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Six Feet Under in France. We provide our partners with essential TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.