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What is Demand? Why Demand? Industry Products Insights
TV ratings for Snapped in France. Oxygen TV series

Snapped

Original TV Network:
Oxygen
Genre:
Documentary
Release type:
Network
IMDB Rating:
7.8

Investigations of multiple mysterious and violent cases.

How well is this TV series doing in France?

Last 30 days
1.6x Difference from market average average
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking the Power of Demand Data for TV Executives: How 'Snapped' in France in February 2024 Can Inform Your Content Decisions

Parrot Analytics Insights - February 2024

As an entertainment executive, there are a plethora of decisions that you need to make to ensure that your content remains relevant, your subscribers are engaged, and your platform remains profitable. Utilizing demand data can help you make informed decisions and stay ahead of your competition. The example of "Snapped" in France in February 2024 shows how different metrics can provide valuable insights about a show's performance.

Firstly, demand data enables content valuation, which helps you answer questions like, "How much is my series worth, and how much of its value is driven by demand for its stars?" Parrot Analytics content valuation system is based on demand data, and it can reveal the dollar value contribution of any title to any platform in any region. "Snapped" has 2.1 times the audience demand as the average show in France over the last 30 days, which is an indication of good demand.

In addition to content valuation, using demand data can also help you with programming and distribution decisions. Demand enables you to map local whitespaces and optimize your release strategy and pricing, which can help you to acquire and produce potentially viable content. Furthermore, demand informs the platform and network fit, thereby guiding you on which platforms to target for the distribution of your content. This information is useful when you're trying to create a diverse and quality lineup, which meets the preferences of your audience and attracts new subscribers to your SVOD platform.

Measuring the franchise potential is another benefit of using demand data. "Snapped" has okay franchisability, implying decent spin-off potential and solid reach numbers. You can use this information to determine ways you can monetize your show through spin-offs and franchises, thereby expanding your audience reach and increasing your revenue.

Furthermore, comparing "Snapped's" performance on a rolling year basis versus the last 30 days reveals interesting insights about its increase in popularity, indicating that the show has been performing better recently. You should pay close attention to and evaluate these types of performance metrics when making content decisions.

Finally, using demand data enables you to create effective pre-release marketing campaigns and optimize your content recommendations, which can ultimately help you retain your subscribers since you're able to provide personalized content recommendations to each viewer.

Overall, demand data provides television executives with valuable insights into content valuation, acquisition decisions, distribution strategies, programming opportunities, and franchise potential. Utilizing these metrics, you can create a global content strategy that caters to the needs of your audience and potentially boost subscriptions and grow your revenue.

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How fast is demand for Snapped growing?

Last 30 days
-26.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in France for Snapped to the preceding 30 days: Demand has decreased by -26.5%

Documentary performance

Last 30 days
95.7% Percentile rank
Snapped ranks at the 95.7th percentile in the Documentary genre. This means Snapped has higher demand than 95.7% of all Documentary titles in France
Title position in Documentary
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
17% Travelability to France

Snapped's travelability to France in the last 30 days is 17%, which means that the audience demand for Snapped is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Snapped travels internationally.

Powering the content industry

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Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Oxygen, leading to increased commercial efficiency and ROI.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Snapped from partners like Oxygen.

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Fuse art with science for the next global hit

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Lead global content negotiations with authority

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Oxygen by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Snapped. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows from partners such as Oxygen to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snapped), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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  • People-Diverse Created with Sketch.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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Discover more insights

Over the last 7 days, people who watch Snapped also watch:

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  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
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  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snapped, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.

This page has been changed on March 28, 2024, 7:53 a.m. PST using global tv demand content analytics from Parrot Analytics for Snapped in France. We provide our partners with smart SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.