The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content acquisition, distribution and programming, and that's where demand data can help you. Parrot Analytics provides you with the tools to measure audience demand for TV shows in any market in the world, and this can help you find the most popular content on your platform.
In January 2024, "Sorjonen" was one of the most in-demand TV shows in France. With 2.1 times the audience demand of the average TV show in France, "Sorjonen" has a high level of demand. You can compare the demand of "Sorjonen" against other TV shows, and only 8.6% of all TV shows have this level of demand, which gives "Sorjonen" a competitive edge. Additionally, the demand for "Sorjonen" has been increasing recently, which is an indicator that the show is growing in popularity.
Demand data can help you determine the performance of a TV show on different platforms and regions. You can use demand data to evaluate whether a TV show is worth the investment in a specific market or on a global scale. In the case of "Sorjonen," the show is in-demand not only in France, but also in other countries, such as Bulgaria and Spain. You can examine the top 10 global markets where "Sorjonen" is most in-demand to gain additional insights into how this TV series is performing.
Another way demand data can help you make informed content decisions is by revealing trends in audience preferences and tastes. For example, audience members who enjoy watching "Sorjonen" also like several other TV shows, including "The Mandalorian", "Game of Thrones", and "Dark". This information can help you make informed decisions about which TV genres to focus on based on audience preferences and viewer behavior.
Furthermore, Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. This system allows you to calculate the ROI a specific title will bring to any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. Demand data can help you determine how much to spend on content, as it provides insight into a show's true value to your platform and audience.
In conclusion, demand data is a critical element in the strategic decision-making process for entertainment executives working at various companies, including OTT platforms, content distributors, and TV networks. With Parrot Analytics' demand data, executives can make informed decisions about content acquisition, distribution, and programming, and also improve their content strategies and investment decisions. Demand data becomes even more relevant when incorporated into content valuation systems, allowing executives to determine the true value of a specific title to any given platform, region, or target audience, thereby reducing risks and improving ROI.
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Our TV audience measurement dataset is truly global. Discover how popular Yle TV1‘s Sorjonen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Yle TV1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sorjonen, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Sorjonen in France. We provide our partners with smart TV industry workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.