The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for TV shows is essential for making informed decisions on content acquisition and distribution. Using Parrot Analytics' demand data, let's analyze the demand insights for "Spirit Riding Free" in France for the month of February 2024.
Knowing that demand for "Spirit Riding Free" is 2.5 times the average show in France over the last 30 days and that only 8.6% of all TV shows have this level of demand is valuable information in content valuation. It indicates that the show has financial value and is potentially a strategic asset for a streaming service. Comparing its demand to other family shows with a 95.9th percentile confirms the high level of demand for the show in its category.
However, it is also important to note that during February, audience demand for the show has decreased by 41.2% in France. By tracking the changes in demand over time, entertainment executives can evaluate the popularity of a show and forecast revenues. In this case, identifying the spike in demand that occurred towards the end of February could mean that there was some marketing strategy behind it.
The Parrot Pulse for "Spirit Riding Free" measures the show's global performance across six dimensions, and reveals that demand for the show is good across all platforms in France. Also, the show has moderate travelability, meaning it can travel across different countries easily. For example, "Spirit Riding Free" had a demand of 26% of its demand in the US. The show's longevity and momentum is good, suggesting that the show has a strong following. Finally, its franchisability and reach are okay, meaning that there is the possibility to create new spin-offs or franchises, while its current engagement levels indicate it has a dedicated fan base.
Another valuable insight from the demand data for "Spirit Riding Free" is the discovery of other shows that fans also like, such as "Mickey And The Roadster Racers (Mixed-Up Adventures)", "Pokémon" and "We Bare Bears." Using this type of information, entertainment executives can optimize their content libraries by acquiring similar titles, increasing engagement and reducing customer churn.
Finally, examining the show's global performance over the last 30 days provides information on where the show is most popular. The United States is the most in-demand market for "Spirit Riding Free", followed by Germany, Switzerland, Austria, Poland, United Kingdom, France, Lithuania and Belgium, where its demand is also good. Understanding where a show is in-demand can help entertainment executives make better decisions on content licensing, and marketing, and on identifying opportunities for global expansion.
In conclusion, Parrot Analytics' demand data can provide valuable insights into audience preferences, title valuations, content acquisition, distribution, programming and production. Through examining the demand for "Spirit Riding Free," executives can leverage this information to make informed decisions on content strategy and improve the performance of their digital platforms.
Spirit Riding Free's travelability to France in the last 30 days is 13%, which means that the audience demand for Spirit Riding Free is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Spirit Riding Free travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spirit Riding Free.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spirit Riding Free from partners like Netflix.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spirit Riding Free? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spirit Riding Free. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spirit Riding Free), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spirit Riding Free, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Spirit Riding Free is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spirit Riding Free, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 19, 2024, 2:04 p.m. PST using tv demand datasets from Parrot Analytics for Spirit Riding Free in France. We provide our partners with essential entertainment industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.