The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you considering whether to acquire, distribute or produce "Star Trek: The Original Series" for your company's library? Parrot Analytics' demand data can provide valuable insights to help you make informed decisions.
Content Valuation: One way to determine the worth of "Star Trek: The Original Series" and its contribution to your platform's economic valuation is through demand data. Using this solution can reveal the dollar value that the show drives on any platform in any region. It can also help assess the show's ability to drive subscriptions and mitigate churn.
International Appeal: Parrot Analytics sector-leading demand data can help you gauge the global appeal of "Star Trek: The Original Series," which can help determine which markets to target for distribution. In France, "Star Trek: The Original Series" has been well-received, with 2.4 times the audience demand of the average show in the country.
Franchisability: The outstanding ranking for franchisability of "Star Trek: The Original Series" in the Parrot Pulse report indicates the show's spin-off potential. You can use demand data to identify which characters or concepts have the most potential for spin-off projects to monetize IP.
Retention and Acquisition: Demand data can help determine which titles would help retain your current audience and which ones would entice new subscribers. We can see that "Star Trek: The Original Series" ranks highly compared to other drama titles in France, indicating that it could be a useful acquisition to retain viewers.
Release Strategies: Parrot Analytics demand data can help determine the best pricing and release strategy for shows. Since the audience demand for "Star Trek: The Original Series" is higher than most drama titles, it could benefit from a higher investment in marketing.
Taste Clusters and Affinity Analysis: Audience demand data sheds light on the unique tastes of viewers who consume "Star Trek: The Original Series." By analyzing the shows that fans enjoy the most, a network or studio can understand the tastes of their audience and invest in titles that will cater to their viewers' preferences. Furthermore, this data helps identify key stars and brands to partner with, which could lead to audience expansion.
Overall, Parrot Analytics uses demand data to answer various questions that SVOD platforms, TV production companies, and linear networks may have when acquiring or producing content. "Star Trek: The Original Series" is a classic example of how consistent demand over time indicates its continuing popularity across the world. When making strategic decisions, entertainment executives can rely on demand data to gain insights into the appeal of a show, its retention and acquisition potential, spin-off potential, and marketing investment. With such valuable insights derived from demand data, you can be confident that you are making the right content decisions for your company.
Star Trek: The Original Series's travelability to France in the last 30 days is 10%, which means that the audience demand for Star Trek: The Original Series is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: The Original Series travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: The Original Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Star Trek: The Original Series, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Star Trek: The Original Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Star Trek: The Original Series also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: The Original Series, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Star Trek: The Original Series in France. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.
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