The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
When making strategic decisions about content acquisition, content valuation is a crucial factor. In this context, "Star Trek: The Original Series" is an excellent example of how demand data can inform entertainment executives. Firstly, demand data can be used to determine a show's worth or baseline value, as well as estimate its ability to drive subscriptions and mitigate churn. In the case of "Star Trek", it has 3.3 times the audience demand of the average show in France, and it ranks at the 95.4th percentile in the drama genre, indicating high demand. Demand data can also be used to assess the value of exclusivity, which is especially relevant for a show like "Star Trek" that has loyal fans across the globe.
Moreover, demand data helps entertainment executives to optimize their content's reach and pricing. By examining the show's peak demand and average demand over a rolling year, they can get a better sense of its popularity and potential. For example, while "Star Trek" has been decreasing in popularity recently (3.3 times the average title demand in the last 30 days compared to 3.6 times the average title demand over the previous 12 months), it has still achieved excellent audience demand in several countries. This data can help executives make informed decisions about regional content offerings and prioritize global expansion plans. In addition, insights into which shows are popular with fans of "Star Trek," such as "Doctor Who (2005)" or "Battlestar Galactica," could help executives identify untapped taste clusters or potential franchisability opportunities.
Finally, demand data can inform content distributors and OTT platforms about the effectiveness of a content's marketing strategy, its longevity in maintaining audience demand, and the degree to which it aligns with the global zeitgeist. For example, the momentum metric reveals that "Star Trek" achieved outstanding pace in growth in 2024, which could indicate a resurgence in demand. Meanwhile, the data concerning the show's performance in its top 10 global markets (including the United States, the United Kingdom, and Canada) demonstrates its international appeal, valuable information for potential distributors or regional content providers. Overall, demand data has many applications in strategic content decision-making, as seen in the case of "Star Trek: The Original Series".
Star Trek: The Original Series's travelability to France in the last 30 days is 10%, which means that the audience demand for Star Trek: The Original Series is 10% of the demand in its country of origin, United States. Click through to another market to discover how well Star Trek: The Original Series travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Trek: The Original Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Star Trek: The Original Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Trek: The Original Series, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 4:35 a.m. PST using television demand datasets from Parrot Analytics for Star Trek: The Original Series in France. We provide our partners with smart TV series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.