The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for more data-driven decision-making in your content valuation, acquisition, and programming decisions, leveraging audience demand can be a huge benefit. This was demonstrated by the recent demand data analysis of "Storage Wars" in France. In the last 30 days, "Storage Wars" had 2.3 times the audience demand of the average show in France, which is considered good. This show is at the 96.8th percentile in the reality genre of France, which means that it has higher demand than 96.8% of all reality titles in France.
One critical use case for demand data is determining content valuation for any given show. By using Parrot Analytics' content valuation system, based on global demand data, executives can easily determine the value of a series to any platform, in any region. Demand data can be used to calculate the ROI that a particular title would deliver to any given platform while also assessing the series' ability to drive acquisitions and mitigate churn. Using this method, entertainment executives can make more informed pricing decisions while making content acquisition or production decisions.
The information gathered on "Storage Wars" demand data during February in France shown that the show is still an attractive acquisition to a potential content distributor paying attention to the series' increase in popularity. This show has increased popularity in the last 30 days, according to demand data. Parrot Analytics' demand data can help executives select the right type of content to acquire or produce based on the most in-demand concepts globally and locally. It can also help them acquire under-monetized titles by finding an opportunity in new markets.
Another valuable information obtainable from demand data is audience taste clusters. This information can guide decision-makers when producing spin-offs or franchising. For "Storage Wars," its franchisability rank is good, which means that the spin-off potential is high. Information such as this makes it easier for entertainment talent agencies to choose the right intellectual property to develop into a franchise or create spin-offs.
Using demand data can also help executives decide which platforms to target when distributing content. For "Storage Wars," global demand data across all platforms are good. Still, the show's reach is good, which means that the TV series has a dedicated fan base. This information will help executives to identify the right platform with the most reachable audience, thereby maximizing profits gained from distribution.
Additionally, Parrot Analytics' demand data can help programming when deciding on the release strategy for a particular series. For "Storage Wars," the demand spiked in mid-February, indicating that there was a sudden increase in audience interest. This information indicates that a platform could air similar shows in a comparable time interval to ensure audience retention and growth.
In summary, demand data is vital in making informed content valuation, acquisition, production, programming, and distribution. With Parrot Analytics, entertainment executives can easily identify the value of a particular series to any platform, determine content valuation, achieve optimal release strategy and pricing, among other critical decision-making processes.
Storage Wars's travelability to France in the last 30 days is 29%, which means that the audience demand for Storage Wars is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Storage Wars travels internationally.
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Acquire the best shows from partners such as a&e to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Storage Wars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as a&e by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Storage Wars, including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular a&e‘s Storage Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for a&e and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Storage Wars, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 8:44 p.m. PST using demand datasets from Parrot Analytics for Storage Wars in France. We provide our partners with comprehensive entertainment industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.