The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working in the TV industry, you are constantly looking for ways to optimize your content strategy and make data-driven decisions, which makes leveraging demand data an important factor in your daily routine. The recent boom of streaming platforms has made understanding global audience preferences and trends vital to creating compelling content for these platforms. One show that exemplifies how demand data can be used to optimize your content strategy is "Taarak Mehta Ka Ooltah Chashmah".
Using the demand data for this show in France from December 2023, we can learn many insights about how demand influences a TV show's performance. Firstly, "Taarak Mehta Ka Ooltah Chashmah" had 2.7 times the audience demand compared to the average show in France over the last 30 days, demonstrating good demand. Additionally, being in the 96.4th percentile for family shows highlights that the show has higher demand than 96.4% of all family titles in France.
Demand trends are also important when analyzed over different time periods, like comparing the show's performance over the last 30 days to its performance over the previous 90 days. This allows you to understand if a show's demand is increasing, decreasing, or remaining stable. In the case of "Taarak Mehta Ka Ooltah Chashmah," its demand over the last 30 days increased to 2.7 times the average, compared to 2.5 times the average over the previous 90 days. However, during December 2023, audience demand for the show decreased in France by 27.7%, indicating a possible trend of losing viewership.
Demand data can also uncover the performance of a show across various markets globally. For example, it was discovered that "Taarak Mehta Ka Ooltah Chashmah" outperforms the average TV show by 16.4 times in India, its home market. By comparing international demand to local demand, TV executives can understand the "travelability" of a show, a type of performance indicator that is often useful for global expansion and navigating international licensing agreements.
For TV networks and studios, content valuation is an important aspect of their work. Understanding the value of a show, including its ability to drive subscriptions and prevent churn, can be accomplished by using demand data to calculate the platform-specific marginal revenue contribution, quantify the valuations of content libraries, and estimating cannibalization of audiences. By putting this value into context, TV executives can make more informed decisions on how much to spend on content, which platforms to target for distribution, and how to prioritize content to increase audience engagement.
In summary, demand data can help executives in the TV and entertainment industries make informed decisions on their content acquisition, distribution, and programming strategies. Through analysis of demand patterns, data can reveal more about current audience preferences, identify changes in trends, and provide insights for global expansion. Additionally, demand data can be used to evaluate the value of content libraries and individual shows. Overall, leveraging demand data can be a powerful tool for any TV executive that wants to stay ahead of the competition and make data-driven decisions.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in France as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. SAB TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for France. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा).
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as France to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) from partners like SAB TV.
Studios in France are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा)? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as France, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SAB TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in France. Contact us now to leverage a return-focused selection criteria for title acquisition from SAB TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा). Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SAB TV to fortify your competitive position in France. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SAB TV by incorporating country-specific trend and market demand factors for all markets including France. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा), including those that have not even been released. Appeal to your target markets, including France, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SAB TV‘s Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SAB TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा), for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Taarak Mehta Ka Ooltah Chashmah (तारक मेहता का उल्टा चश्मा) in France. We provide our partners with far-reaching OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.