The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you want to make informed content decisions, demand data must be contrasted with other metrics. The use of demand data to facilitate these decisions impacts various areas of content production and distribution. The coverage of an original show, such as "Teen Titans Go!", presents excellent opportunities to understand viewers' engagement and assess how it can help with making strategic decisions.
Content Valuation:
1. Content valuation helps you understand the worth of "Teen Titans Go!", allowing you to determine the value of a library and calculate the ROI of the show to any given platform. With an increasingly competitive landscape, this information is useful for industry players to create cost-effective strategies and increase revenue.
2. By examining the travelability of “Teen Titans Go!” in this analysis, we learn that its outstanding international performance. By comparing the show's demand in France to its home market, the United States, it’s clear that demand is exceptional. This is useful information for any executive looking to acquire content or work on distribution deals internationally.
Subscriber Retention:
3. Understanding how "Teen Titans Go!" series can help retain your audience is critical. In this example, we've seen that the show's demand indicates that it outperforms the average TV show in France, including enjoying longevity and momentum over recent years. Analyzing such data provides an opportunity to provide enough quality entertainment to keep paying customers happy.
4. Evaluating demand data informs the subscribers' taste clusters, as we can understand the type of audience watching the show from the data provided — an informed decision maker acquires or produces content based on the audience's preference.
Programming Decisions:
5. Understanding the demand for "Teen Titans Go!" in different countries provides knowledge on where efforts should be focused. The analysis highlights that the United States tops the list when it comes to popularity. The show, however, has been trending downwards in France as its demand has been decreasing lately, but the recent spike in late March may suggest a comeback. Still, executives must make informed programming decisions to ensure they target local markets appropriately.
6. Demand data reveals the show’s competitive benchmarking against other titles available on the market. Other shows that fans of "Teen Titans Go!" enjoy include "The Simpsons," "Rick And Morty," and "South Park." This information can help program executives to measure how their content stacks up against similar shows and adjust their programming decisions where needed.
Distribution:
7. Demand data helps you identify the best platform for distribution based on audience clusters. As we have seen in this case, the United States is the show's biggest market worldwide; it follows that Madefire or DC Universe executives may benefit from including the show in their distribution plans in this market, compared to other platforms.
8. The ranking of "Teen Titans Go!" in the family genre indicates the performance of the show indicates that it's one of the most popular family shows in France, outperforming 99.2% of other shows in this category. This performance is handy information for linear networks or pay TV networks trying to attract a family audience.
Acquisition:
9. Demand data can help you understand the worth of content in the market and how it will perform for your platform or network. By knowing the value of "Teen Titans Go!", executives can build a more profitable business model that benefits both their customers and stakeholders.
10. Acquiring and producing content should be guided by understanding which type(s) of content exhibit opportunities. In this example, "Teen Titans Go!" is a family genre show, and it's been shown to have exceptional demand; in making acquisition decisions, sales, and marketing executives should use such insights to focus on producing and acquiring content that can duplicate "Teen Titans Go!"'s success.
Ultimately, the audience demand data shows "Teen Titans Go!" as a hugely popular show, albeit with some recent signs of slippage. Producers and distributors could benefit from analyzing this data to make accurate decisions on content acquisition, distribution, programming, and value proposition.
Teen Titans Go!'s travelability to France in the last 30 days is 26%, which means that the audience demand for Teen Titans Go! is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Titans Go! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Teen Titans Go! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Teen Titans Go! also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Titans Go!, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Teen Titans Go! in France. We provide our partners with extensive television series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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