The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data is one of the most important sources of information that you need to make informed decisions about content. An excellent example of how demand data can be used to monitor and evaluate content popularity is the analysis of the TV series "Teen Wolf."
Firstly, content valuation systems based on demand data can help you determine the cost of content. By using Parrot Analytics content valuation system, you can estimate the contribution of any title to a platform in any given region. For instance, the demand for "Teen Wolf" in France has been increasing recently, indicating that it is a good investment opportunity. Over the last 30 days, the show has 7.7 times more audience demand than the average show in France, a percentage only achieved by 8.6% of all TV shows. You can use this data to calculate the ROI that "Teen Wolf" will bring for any given platform.
Furthermore, demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn. By examining the top 10 global markets where "Teen Wolf" is the most in-demand, we can deduce that the show has a heightened level of audience engagement which has been maintained over time, as evidenced in its longevity dimension. This information can help determine what content you should invest in at the platform level and identify where you should give priority for global SVOD expansion.
Demand data also enables optimal release strategy and pricing, as seen from spikes in late March for France. By understanding when demand is strong for a particular show, executives can potentially invest more in marketing this show at those times as it demonstrates an interest from the audience and it might lead to increased viewing numbers.
Finally, demand enables competitive benchmarking, providing comparison data that can be used in identifying where a particular show stands amongst its peers, and what can be done to achieve or maintain a competitive edge. Analyzing the genre comparison in France, where "Teen Wolf" ranks at 98.3%, executives can prioritize investing in comedy genres that have the potential to generate high demand.
In conclusion, for those in the entertainment industry, utilizing demand data enables a more informed approach to decision-making processes concerning acquisition, distribution, and programming of content. From content valuation, scalalble concept testing, supply and demand decision making, subscriber acquisition and retention, competitive benchmarking to franchisability and momentum, demand data provides a wealth of actionable insights that can help shape and direct executive decision making for increasing the commercial success of the industry.
Teen Wolf's travelability to France in the last 30 days is 43%, which means that the audience demand for Teen Wolf is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Teen Wolf travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV‘s Teen Wolf is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Teen Wolf, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Supernatural Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for Teen Wolf in France. We provide our partners with valuable SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.